Brand Pro

Pro

Top Independent

Luis Vask

Starting at

9,000

About this service

Summary

Luis has created compelling and research-driven brand identities for global clients, focusing on powerful narratives and meticulous attention to detail.

Process

Implementing a Double Diamond methodology to improve the design.

We adopt an acclaimed Double Diamond methodology in our projects, a design process model that consists of four different phases: Discover, Define, Development and Deliver.

Through this approach, we are able to deeply merge client demands, recognize design opportunities and layout efficient and personalized solutions.

Discovery

The first phase of Double Diamond focuses on understanding the project context and client needs. This involves conducting market research, identifying target audience personas, and understanding customer expectations.

The discovery phase helps the design team get an overview of the project and define the main objectives to be achieved. In this way, support moodboards are created that, in absolute collaboration with the client, can obtain ideal visual directions to continue with the next steps.

Definition

The second phase is definition, in which the knowledge and information gathered in the discovery phase is synthesized and refined.

At this stage, the design team identifies the main design opportunities, defines the brand's value proposition and its main characteristics. The definition phase is essential to ensure that the project is aligned with the needs of the client and target audience.

Development

The third phase of Double Diamond is the development phase, in which the team begins to create the brand's visual identity.

In this stage, the visual elements of the brand are defined, including logos, color palettes, typography and other elements that make up the visual identity.

The team also defines the brand's communication strategy and conducts tests to validate design ideas.

Delivery

The final phase of Double Diamond is delivery, in which the design team finalizes the brand's visual identity and creates brand communication materials.

At this stage, the team monitors the implementation of the brand and evaluates its effectiveness. The delivery phase is essential to ensure that the brand is effective and meets the needs of the customer and target audience.

FAQs

I don't have the brand yet. Is it possible to start the project anyway?
Yes. But we will need the name to be defined before the second week of work.
Is it possible to carry out the project in a short time?
Yes. Upon payment of an emergency fee
Can you present us with more solutions to choose the best result?
We believe in our process and methodology and are confident that the solutions submitted will be the best possible. If you still need more options, you will be charged an additional amount corresponding to each variation submitted.
How can you guarantee that I will like the solution presented?
We understand the importance of meeting your expectations in the solution presented. Our approach involves in-depth research and a careful design process, taking into account your goals and needs. Additionally, we offer revisions, if necessary, to ensure you are happy with the result.

What's included

[ Moodboard Exploration ]
Following your brief and strategic analysis, four (04) distinct moodboards have been curated to present a range of directions for your brand’s visual identity. Each moodboard encapsulates a unique approach, featuring: Inspirational imagery & textures, Reference color palettes, Style references for typography and Visual for layout and composition.
[ Visual Direction Presentation ]
After a mood board direction is chosen, you will receive two comprehensive presentations of a fully developed visual language for your brand. This includes: Premium Logo Design; Typography System; Color Palette; Mockups; Visual & Layout System.
[ Revision Process ]
You may select one proposal (01) to be refined and finalized within 15 business days from the date of invoice payment. Within this chosen proposal, you can request all necessary changes—as long as they align with the original brief—until the final result meets your satisfaction.
[ Final Asset Package ]
Upon completion and approval, you will be provided with an organized set of deliverables: • Sketches • Grids • Moodboards • Premium Logo design (Logomark & Wordmark) • Typographic Selection • Color Palette • Identity System (Patterns & Layouts) • Add-on asset (Icon set, Posters or Packaging) • Photographic Styleguide • Business card & Letterhead • Brand Guidelines • Social Media Banners • Motion Logo design Source Files: AI, EPS, PDF, SVG, JPG, PNG.

Example projects