Brand Sprint

Pro

Top Independent

Luis Vask

Starting at

5,000

About this service

Summary

Luis designed impactful logos that align with clients' brand vision, ensuring high standards and unique visual representation.

Process

Implementing a Double Diamond methodology to improve the design.

We adopt an acclaimed Double Diamond methodology in our projects, a design process model that consists of four different phases: Discover, Define, Development and Deliver.

Through this approach, we are able to deeply merge client demands, recognize design opportunities and layout efficient and personalized solutions.

Discovery

The first phase of Double Diamond focuses on understanding the project context and client needs. This involves conducting market research, identifying target audience personas, and understanding customer expectations.

The discovery phase helps the design team get an overview of the project and define the main objectives to be achieved. In this way, support moodboards are created that, in absolute collaboration with the client, can obtain ideal visual directions to continue with the next steps.

Definition

The second phase is definition, in which the knowledge and information gathered in the discovery phase is synthesized and refined.

At this stage, the design team identifies the main design opportunities, defines the brand's value proposition and its main characteristics. The definition phase is essential to ensure that the project is aligned with the needs of the client and target audience.

Development

The third phase of Double Diamond is the development phase, in which the team begins to create the brand's visual identity.

In this stage, the visual elements of the brand are defined, including logos, color palettes, typography and other elements that make up the visual identity.

The team also defines the brand's communication strategy and conducts tests to validate design ideas.

Delivery

The final phase of Double Diamond is delivery, in which the design team finalizes the brand's visual identity and creates brand communication materials.

At this stage, the team monitors the implementation of the brand and evaluates its effectiveness. The delivery phase is essential to ensure that the brand is effective and meets the needs of the customer and target audience.

FAQs

I don’t have the brand name yet. Is it possible to start the project anyway?
Yes, we can begin. However, the brand name must be finalized before the second week of the project.
Can you present us with more solutions to choose the best result?
Our process is designed to deliver the most effective solutions for your brand. If you require additional options beyond those included, an extra fee will apply for each new variation presented.
Is it possible to complete the project in a shorter timeframe?
Yes, expedited timelines are available with the addition of an emergency fee.
How can you guarantee that I will like the solution presented?
We prioritize understanding your objectives through thorough research and a collaborative design process. Revisions are included to ensure the outcome aligns with your expectations and satisfaction.

What's included

[ Moodboard Exploration ]
Following your brief and strategic analysis, three (03) distinct moodboards have been curated to present a range of directions for your brand’s visual identity. Each moodboard encapsulates a unique approach, featuring: Inspirational imagery & textures, Reference color palettes, Style references for typography, Visual for layout and composition.
[ Visual Direction Presentation ]
Once a moodboard direction is chosen, you will receive a comprehensive presentation (01) of a fully developed visual language for your brand. This includes: Premium Logo Design; Typography System; Color Palette; Mockups; Pattern & Layout System.
[ Revision Process ]
You are entitled to up to three (03) thoughtful rounds of revisions, covering adjustments to: Typography selection, hierarchy, and pairing; Color schemes or swatch refinements; Textual content within visual assets.
[ Final Asset Package ]
Upon completion and approval, you will be provided with an organized set of deliverables: • Sketches • Grids • Moodboards • Premium Logo design (Logomark & Wordmark) • Typographic Selection • Color Palette • Brand Guidelines • Identity System (Patterns & Layouts) Source Files: AI, EPS, PDF, SVG, JPG, PNG.

Example projects