Strategic Branding: From Logos to Visual IdentityIoana Păcurar
Crafting a brand identity is about more than just creating a logo—it's about defining how your business is perceived and ensuring that every visual element communicates your values, mission, and unique voice. My branding service is tailored to provide businesses with a cohesive, polished, and memorable identity that resonates with their target audience and stands out in a competitive market.
Here’s what’s included in my branding service:
Discovery Phase
We’ll begin by diving into your brand’s story, vision, and goals. Through a detailed briefing process, I’ll gather all the insights needed to understand your business, audience, and industry. This phase also includes competitor analysis and market research to identify opportunities and define your unique positioning.
Concept Development
Based on the insights gathered, I’ll create two unique design concepts for your brand identity. These will include initial logo designs and ideas for colors, typography, and visual elements that align with your brand values and objectives.
Logo Design
Your logo will be the cornerstone of your brand identity. I’ll craft a versatile and scalable design that works across all mediums, ensuring it reflects your business's essence. You’ll receive:
Logo Concept
Two revisions to fine-tune the chosen concept
Visual Identity Design
A complete visual identity that ensures consistency across all brand touchpoints. This includes:
A cohesive color palette
Typography (suggestions or guidelines)
Supporting graphical elements
Brand Application
I’ll design practical applications of your brand identity to showcase its real-world usability, such as:
Social media assets (profile pictures, post templates, story templates)
Stationery designs (business cards, letterheads, email signatures, etc.)
Mockups for packaging or merchandise (if relevant)
Optional Add-Ons (At Additional Cost)
Comprehensive brand guidelines document
Website design concepts
Additional mockups or deliverables
Deliverables
All final files will be provided in multiple formats (AI, EPS, PDF, PNG, and JPG) to ensure they are ready for both print and digital use.
Timeline:
The branding process typically takes 3–4 weeks, depending on the scope of the project and client feedback.
Why Choose Me?
With a passion for creative problem-solving and an eye for impactful design, I approach each branding project with curiosity and care. Whether you're launching a new business or rebranding an existing one, my goal is to create a timeless identity that not only looks great but also helps your business thrive.
Let’s work together to build a brand that truly represents your business and connects with your audience.
Ioana's other services
Contact for pricing
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Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Design
Logo Designer
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Ioana Păcurar Bucharest, Romania
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Strategic Branding: From Logos to Visual IdentityIoana Păcurar
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Brand Design
Logo Designer
Crafting a brand identity is about more than just creating a logo—it's about defining how your business is perceived and ensuring that every visual element communicates your values, mission, and unique voice. My branding service is tailored to provide businesses with a cohesive, polished, and memorable identity that resonates with their target audience and stands out in a competitive market.
Here’s what’s included in my branding service:
Discovery Phase
We’ll begin by diving into your brand’s story, vision, and goals. Through a detailed briefing process, I’ll gather all the insights needed to understand your business, audience, and industry. This phase also includes competitor analysis and market research to identify opportunities and define your unique positioning.
Concept Development
Based on the insights gathered, I’ll create two unique design concepts for your brand identity. These will include initial logo designs and ideas for colors, typography, and visual elements that align with your brand values and objectives.
Logo Design
Your logo will be the cornerstone of your brand identity. I’ll craft a versatile and scalable design that works across all mediums, ensuring it reflects your business's essence. You’ll receive:
Logo Concept
Two revisions to fine-tune the chosen concept
Visual Identity Design
A complete visual identity that ensures consistency across all brand touchpoints. This includes:
A cohesive color palette
Typography (suggestions or guidelines)
Supporting graphical elements
Brand Application
I’ll design practical applications of your brand identity to showcase its real-world usability, such as:
Social media assets (profile pictures, post templates, story templates)
Stationery designs (business cards, letterheads, email signatures, etc.)
Mockups for packaging or merchandise (if relevant)
Optional Add-Ons (At Additional Cost)
Comprehensive brand guidelines document
Website design concepts
Additional mockups or deliverables
Deliverables
All final files will be provided in multiple formats (AI, EPS, PDF, PNG, and JPG) to ensure they are ready for both print and digital use.
Timeline:
The branding process typically takes 3–4 weeks, depending on the scope of the project and client feedback.
Why Choose Me?
With a passion for creative problem-solving and an eye for impactful design, I approach each branding project with curiosity and care. Whether you're launching a new business or rebranding an existing one, my goal is to create a timeless identity that not only looks great but also helps your business thrive.
Let’s work together to build a brand that truly represents your business and connects with your audience.
Ioana's other services
Contact for pricing