Strategic Branding: From Logos to Visual Identity by Ioana Păcurar

Strategic Branding: From Logos to Visual Identity

Ioana Păcurar

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About this service

Summary

Crafting a brand identity is about more than just creating a logo—it's about defining how your business is perceived and ensuring that every visual element communicates your values, mission, and unique voice. My branding service is tailored to provide businesses with a cohesive, polished, and memorable identity that resonates with their target audience and stands out in a competitive market.

Here’s what’s included in my branding service:

Discovery Phase We’ll begin by diving into your brand’s story, vision, and goals. Through a detailed briefing process, I’ll gather all the insights needed to understand your business, audience, and industry. This phase also includes competitor analysis and market research to identify opportunities and define your unique positioning.

Concept Development Based on the insights gathered, I’ll create two unique design concepts for your brand identity. These will include initial logo designs and ideas for colors, typography, and visual elements that align with your brand values and objectives.

Logo Design Your logo will be the cornerstone of your brand identity. I’ll craft a versatile and scalable design that works across all mediums, ensuring it reflects your business's essence. You’ll receive:

Logo Concept

Two revisions to fine-tune the chosen concept

Visual Identity Design A complete visual identity that ensures consistency across all brand touchpoints. This includes:

A cohesive color palette

Typography (suggestions or guidelines)

Supporting graphical elements

Brand Application I’ll design practical applications of your brand identity to showcase its real-world usability, such as:

Social media assets (profile pictures, post templates, story templates)

Stationery designs (business cards, letterheads, email signatures, etc.)

Mockups for packaging or merchandise (if relevant)

Optional Add-Ons (At Additional Cost)

Comprehensive brand guidelines document

Website design concepts

Additional mockups or deliverables

Deliverables All final files will be provided in multiple formats (AI, EPS, PDF, PNG, and JPG) to ensure they are ready for both print and digital use.

Timeline: The branding process typically takes 3–4 weeks, depending on the scope of the project and client feedback.

Why Choose Me? With a passion for creative problem-solving and an eye for impactful design, I approach each branding project with curiosity and care. Whether you're launching a new business or rebranding an existing one, my goal is to create a timeless identity that not only looks great but also helps your business thrive.

Let’s work together to build a brand that truly represents your business and connects with your audience.

What's included

Logo
A custom-designed logo delivered in versatile formats (PNG, JPG, SVG, AI) A tailored color palette Typography suggestions (non-custom fonts) Graphical elements for consistent branding A mini branding guide to ensure seamless application
Social Media Assets
Profile picture Customizable templates for feed posts and stories (for two platforms of your choice)
Stationary
Business cards Header pages Pens Name badges

Example projects