What's included

• Campaign Strategy & Planning

  A tailored strategy to align your paid search campaigns with your business goals and target audience. Includes: Keyword research and intent mapping Competitor ad and keyword analysis Campaign structure planning (Search, Performance Max, etc.) Budget recommendations by campaign type Target location, device, and scheduling strategy

• Campaign Setup

  Complete setup of your Google or Microsoft Ads campaigns, optimized for performance from day one. Includes: Campaign, ad group, and keyword structure Ad copywriting (headlines, descriptions, paths) Extensions (sitelinks, callouts, call, etc.) Conversion tracking setup via Google Tag Manager or GA4 Quality check and go-live

• Ongoing Optimization & Management

  Continuous monitoring and fine-tuning to maximize return on ad spend (ROAS) and eliminate wasted spend. Includes: Performance reviews and adjustments Keyword and search term optimizations Bid adjustments A/B testing of ads and landing pages Negative keyword list updates Audience targeting refinements

• Custom Reporting & Insights

  Monthly or biweekly reports with clear performance summaries, insights, and strategic recommendations. Includes: KPIs: Impressions, CTR, CPC, Conversions, ROAS, etc. Trend analysis and performance breakdown Visual dashboard (Google Looker Studio or Excel)

• Landing Page Review & Recommendations (Optional)

  Evaluation of your landing pages to ensure alignment with ad messaging and conversion best practices. Includes: UX and messaging review Mobile-friendliness check Recommendations for layout, copy, CTAs, and speed Conversion rate optimization (CRO) tips

• Competitor Monitoring & Industry Insights

  Ongoing awareness of competitor activity and search trends to stay ahead and adapt your strategy. Includes: Competitor ad copy and keyword monitoring Industry-specific search trends Strategic suggestions based on market movement