Paid Search Marketing (Google Ads, Bing Ads)Sean Canavan
I offer results-driven paid search marketing, managing everything from strategy and keyword research to ad creation, optimization, and reporting. My balance of creativity and data makes me unique, crafting compelling ad copy while continuously optimizing based on real performance to maximize ROI and capture high-intent traffic.
What's included
Campaign Strategy & Planning
A tailored strategy to align your paid search campaigns with your business goals and target audience.
Includes:
Keyword research and intent mapping
Competitor ad and keyword analysis
Campaign structure planning (Search, Performance Max, etc.)
Budget recommendations by campaign type
Target location, device, and scheduling strategy
Campaign Setup
Complete setup of your Google or Microsoft Ads campaigns, optimized for performance from day one.
Includes:
Campaign, ad group, and keyword structure
Ad copywriting (headlines, descriptions, paths)
Extensions (sitelinks, callouts, call, etc.)
Conversion tracking setup via Google Tag Manager or GA4
Quality check and go-live
Ongoing Optimization & Management
Continuous monitoring and fine-tuning to maximize return on ad spend (ROAS) and eliminate wasted spend.
Includes:
Performance reviews and adjustments
Keyword and search term optimizations
Bid adjustments
A/B testing of ads and landing pages
Negative keyword list updates
Audience targeting refinements
Custom Reporting & Insights
Monthly or biweekly reports with clear performance summaries, insights, and strategic recommendations.
Includes:
KPIs: Impressions, CTR, CPC, Conversions, ROAS, etc.
Trend analysis and performance breakdown
Visual dashboard (Google Looker Studio or Excel)
Landing Page Review & Recommendations (Optional)
Evaluation of your landing pages to ensure alignment with ad messaging and conversion best practices.
Includes:
UX and messaging review
Mobile-friendliness check
Recommendations for layout, copy, CTAs, and speed
Conversion rate optimization (CRO) tips
Competitor Monitoring & Industry Insights
Ongoing awareness of competitor activity and search trends to stay ahead and adapt your strategy.
Includes:
Competitor ad copy and keyword monitoring
Industry-specific search trends
Strategic suggestions based on market movement
Example work
Contact for pricing
Tags
Bing Ads
Google Ads
Google Analytics
Search Engine Marketer
Service provided by
Sean Canavan Toronto, Canada
- 1
- Followers
Paid Search Marketing (Google Ads, Bing Ads)Sean Canavan
Contact for pricing
Tags
Bing Ads
Google Ads
Google Analytics
Search Engine Marketer
I offer results-driven paid search marketing, managing everything from strategy and keyword research to ad creation, optimization, and reporting. My balance of creativity and data makes me unique, crafting compelling ad copy while continuously optimizing based on real performance to maximize ROI and capture high-intent traffic.
What's included
Campaign Strategy & Planning
A tailored strategy to align your paid search campaigns with your business goals and target audience.
Includes:
Keyword research and intent mapping
Competitor ad and keyword analysis
Campaign structure planning (Search, Performance Max, etc.)
Budget recommendations by campaign type
Target location, device, and scheduling strategy
Campaign Setup
Complete setup of your Google or Microsoft Ads campaigns, optimized for performance from day one.
Includes:
Campaign, ad group, and keyword structure
Ad copywriting (headlines, descriptions, paths)
Extensions (sitelinks, callouts, call, etc.)
Conversion tracking setup via Google Tag Manager or GA4
Quality check and go-live
Ongoing Optimization & Management
Continuous monitoring and fine-tuning to maximize return on ad spend (ROAS) and eliminate wasted spend.
Includes:
Performance reviews and adjustments
Keyword and search term optimizations
Bid adjustments
A/B testing of ads and landing pages
Negative keyword list updates
Audience targeting refinements
Custom Reporting & Insights
Monthly or biweekly reports with clear performance summaries, insights, and strategic recommendations.
Includes:
KPIs: Impressions, CTR, CPC, Conversions, ROAS, etc.
Trend analysis and performance breakdown
Visual dashboard (Google Looker Studio or Excel)
Landing Page Review & Recommendations (Optional)
Evaluation of your landing pages to ensure alignment with ad messaging and conversion best practices.
Includes:
UX and messaging review
Mobile-friendliness check
Recommendations for layout, copy, CTAs, and speed
Conversion rate optimization (CRO) tips
Competitor Monitoring & Industry Insights
Ongoing awareness of competitor activity and search trends to stay ahead and adapt your strategy.
Includes:
Competitor ad copy and keyword monitoring
Industry-specific search trends
Strategic suggestions based on market movement
Example work
Contact for pricing