Marketing Audit and Strategy Recommendation
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About this service
Summary
What's included
Full Marketing Audit
A deep dive into your current marketing channels, performance, and messaging to identify strengths, weaknesses, and missed opportunities. Includes: Audit of digital channels (Google Ads, social media, SEO, email, website, etc.) Funnel and user journey evaluation Review of branding, messaging, and creatives Analysis of tracking, data quality, and reporting Summary of findings and key issues
Strategy Recommendation Report
A detailed, channel-by-channel strategy designed to improve marketing performance, drive growth, and align with business goals. Includes: Recommended actions for each marketing channel Priority initiatives and quick wins Target audience and positioning suggestions Budget allocation and timeline guidance Suggested tools or resources for implementation
SWOT Analysis
Assessment of your marketing strengths, weaknesses, opportunities, and threats based on internal data and competitor benchmarking. Includes: Internal performance evaluation Competitor and market landscape overview Key differentiators and risk areas Summary matrix with actionable insights
Channel-Specific Action Plans
Detailed tactical recommendations for your highest-priority channels, including paid media, SEO, email, or organic social. Includes: Channel goals and KPIs Campaign structure or content ideas Optimization and testing strategies
Competitor & Market Review
Analysis of top competitors’ digital presence to uncover gaps and opportunities in your own marketing strategy. Includes: Review of competitor ads, content, and messaging SEO and keyword comparison Social and engagement benchmarking Strategic positioning insights
Optional: One-Time or Ongoing Consulting
Post-audit guidance to support implementation or lead specific marketing improvements based on the strategy. Includes: Weekly or monthly check-ins Campaign QA and support Performance monitoring and adjustment recommendations
Example projects
Skills and tools
Business Strategist
Marketing Strategist
Gmail
Google Ads
Google Analytics
SEMrush
Slack