Marketing Audit and Strategy Recommendation by Sean Canavan

Marketing Audit and Strategy Recommendation by Sean CanavanMarketing Audit and Strategy Recommendation by Sean Canavan

Marketing Audit and Strategy RecommendationSean Canavan

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I offer a comprehensive audit of your current marketing efforts and deliver a clear, actionable strategy to improve performance across channels. What makes me unique is my ability to connect the dots between data, messaging, and execution; so you get not just a high-level overview, but a roadmap grounded in real insights and proven tactics.

What's included

Full Marketing Audit

A deep dive into your current marketing channels, performance, and messaging to identify strengths, weaknesses, and missed opportunities. Includes: Audit of digital channels (Google Ads, social media, SEO, email, website, etc.) Funnel and user journey evaluation Review of branding, messaging, and creatives Analysis of tracking, data quality, and reporting Summary of findings and key issues

Strategy Recommendation Report

A detailed, channel-by-channel strategy designed to improve marketing performance, drive growth, and align with business goals. Includes: Recommended actions for each marketing channel Priority initiatives and quick wins Target audience and positioning suggestions Budget allocation and timeline guidance Suggested tools or resources for implementation

SWOT Analysis

Assessment of your marketing strengths, weaknesses, opportunities, and threats based on internal data and competitor benchmarking. Includes: Internal performance evaluation Competitor and market landscape overview Key differentiators and risk areas Summary matrix with actionable insights

Channel-Specific Action Plans

Detailed tactical recommendations for your highest-priority channels, including paid media, SEO, email, or organic social. Includes: Channel goals and KPIs Campaign structure or content ideas Optimization and testing strategies

Competitor & Market Review

Analysis of top competitors’ digital presence to uncover gaps and opportunities in your own marketing strategy. Includes: Review of competitor ads, content, and messaging SEO and keyword comparison Social and engagement benchmarking Strategic positioning insights

Optional: One-Time or Ongoing Consulting

Post-audit guidance to support implementation or lead specific marketing improvements based on the strategy. Includes: Weekly or monthly check-ins Campaign QA and support Performance monitoring and adjustment recommendations

Example work