Google Analytics Setup and Management (GA4)

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About this service

Summary

I offer expert Google Analytics setup and ongoing management to help you track the metrics that matter, uncover user behavior, and turn data into business growth. What sets me apart is my ability to simplify complex tracking setups and translate raw data into clear, actionable insights—so you’re not just collecting data, you’re using it to make smarter decisions.

What's included

  • Google Analytics Setup (GA4)

    Complete setup of Google Analytics 4 for your website or app, ensuring accurate tracking of user behaviour and key business metrics. Includes: GA4 property creation and configuration Pageview and event tracking (clicks, forms, scroll depth, etc.) Cross-domain or subdomain tracking (if applicable) Debugging and testing 1 round of revisions

  • Conversion Tracking Setup

    Implementation of key conversion events in GA4 based on your business goals (leads, purchases, sign-ups, etc.). Includes: Custom event creation and configuration Enhanced measurement settings Integration with Google Ads for conversion tracking Testing and verification

  • GA4 Dashboard & Reporting Template

    Creation of a custom reporting dashboard to make your data more accessible and easier to interpret. Includes: Google Looker Studio dashboard Custom metrics, dimensions, and filters Breakdown by device, location, source, and page performance Visuals: graphs, charts, and summaries

  • Monthly Analytics Monitoring & Insights (optional)

    Ongoing review of GA4 performance data with actionable recommendations and strategy suggestions. Includes: Monthly performance report (PDF or Google Slides) Summary of key trends and anomalies Recommendations for improving user flow, engagement, or conversions

  • Google Analytics Audit & Cleanup

    Review and optimization of an existing GA4 setup to ensure clean, reliable data and remove unnecessary clutter. Includes: Audit of tracking configuration, events, and filters Identification of tracking issues or duplicated data Cleanup recommendations and implementation Tag Manager audit (if applicable)


Skills and tools

Data Analyst

Digital Marketer

Marketing Analytics Specialist

Google Analytics

Google Analytics

WordPress

WordPress