Google Analytics Setup and Management (GA4)
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About this service
Summary
What's included
Google Analytics Setup (GA4)
Complete setup of Google Analytics 4 for your website or app, ensuring accurate tracking of user behaviour and key business metrics. Includes: GA4 property creation and configuration Pageview and event tracking (clicks, forms, scroll depth, etc.) Cross-domain or subdomain tracking (if applicable) Debugging and testing 1 round of revisions
Conversion Tracking Setup
Implementation of key conversion events in GA4 based on your business goals (leads, purchases, sign-ups, etc.). Includes: Custom event creation and configuration Enhanced measurement settings Integration with Google Ads for conversion tracking Testing and verification
GA4 Dashboard & Reporting Template
Creation of a custom reporting dashboard to make your data more accessible and easier to interpret. Includes: Google Looker Studio dashboard Custom metrics, dimensions, and filters Breakdown by device, location, source, and page performance Visuals: graphs, charts, and summaries
Monthly Analytics Monitoring & Insights (optional)
Ongoing review of GA4 performance data with actionable recommendations and strategy suggestions. Includes: Monthly performance report (PDF or Google Slides) Summary of key trends and anomalies Recommendations for improving user flow, engagement, or conversions
Google Analytics Audit & Cleanup
Review and optimization of an existing GA4 setup to ensure clean, reliable data and remove unnecessary clutter. Includes: Audit of tracking configuration, events, and filters Identification of tracking issues or duplicated data Cleanup recommendations and implementation Tag Manager audit (if applicable)
Example projects
Skills and tools
Data Analyst
Digital Marketer
Marketing Analytics Specialist
Google Analytics
WordPress