What's included

• Targeting and Strategy

  A detailed targeting strategy tailored to your campaign goals, outlining ideal audience segments, platform-specific targeting options, and recommendations to maximize reach, relevance, and performance. Includes: Audience personas based on demographics, interests, behaviours, and platform insights Recommended targeting parameters for each platform (e.g., Facebook, Instagram, LinkedIn) Lookalike, custom audience, and retargeting strategy (if applicable) Suggested budget allocation by audience segment

• Competitor Ad Review

  Research and analysis of competitor ads to identify gaps, inspiration, and opportunities for differentiation. Includes: Competitor ad examples with commentary Breakdown of messaging, targeting, and visual style Insights & recommendations for your ad approach

• Social Media Ad Creative

  Development of high-performing social media ad creatives, including both copywriting and visual design concepts. Each ad will be tailored to the target platform and audience, aligned with brand guidelines, and optimized for performance. Includes: 1/2 primary ad concept per deliverable Platform-specific ad copy (headline, primary text, CTA) Custom static visual design (optional) Sizing and formatting for up to 3 platforms (e.g., Facebook, Instagram, LinkedIn) Includes revisions

• Campaign Setup & Launch

  Complete setup and launch of paid social media campaigns across selected platforms, ensuring tracking, targeting, and creatives are properly implemented. Includes: Ad account structure setup Campaign, ad set, and ad creation Audience selection & targeting setup Budget & bidding configuration Pixel and conversion tracking setup Quality check and go-live

• Ad Performance Reporting

  Monthly performance report outlining key metrics, insights, and optimization recommendations to improve campaign effectiveness. Includes: Overview of performance KPIs (CTR, CPC, ROAS, etc.) Visual dashboards or charts Campaign insights and trend analysis Recommendations for next steps

• Creative Variations for A/B Testing

  Multiple ad creative variations designed to test different messaging and visuals for optimization. Includes: variations of ad copy and creative Strategic testing rationale (what we’re testing and why) Platform formatting and specs 1 round of feedback

• Retargeting Strategy

  Custom retargeting plan to re-engage warm audiences and improve conversion rates through strategic ad sequencing. Includes: Audience segmentation (e.g., website visitors, video viewers, engaged users) Messaging plan by audience stage Creative and budget recommendations Funnel map/visual flow (if applicable)