Content Navigator
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About this service
Summary
We designed our content audit and strategy service to help mid-to-large organisations produce impactful content that helps their customers and achieve business goals.
We apply information architecture, UX research and design methodologies to understand target audiences and review the content provided in your websites.
We evaluate the message and facilitate strategy sessions to decide on the high-level direction content teams should follow to generate results through data-led decisions and avoid content rot.
We provide ongoing support and guidance to content teams to help them implement the vision we brought together and iterate as needed to keep them on track.
What's included
Content Diagnostics
We gather data from the website and create a content inventory and audit the content to understand what needs to be improved and how it can serve users better
Content Navigation
We share our audit findings and invite your stakeholders to ideate together on a workshop to produce a vision for content that serves your users and align on what the future direction of content creation efforts will be by understanding user needs.
Content Tracking
We deliver content guidelines, framework to generate content that helps your customers and users. But content work requires long term commitments and an iterative process to keep the channels fresh and timely. We provide periodic check-ins with your team to keep content processes on track.
Example projects
Skills and tools
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