What's included

• Target Audience Analysis

  The starting point of any UX project is understanding the users. We gather the knowledge within your company or seek out the necessary insights through UX research activities and create an understanding of users' needs and pain points. Deliverables may include: - User Persona - Research Report - Empathy Map - Current User Journey Map

• Data-led UX Strategy Alignment

  From the insights we collected and the understanding we established about users, we devise the UX strategy through ideation and strategy workshops in collaboration with you. We create clarity around what needs to be built or improved within a current interface, to achieve better outcomes, communicate the right message and increase conversion. Deliverables may include: - Future User Journey Map - User Flow - Wireframes

• UX Harmonized Interface Design

  After envisioning a future state we want to pursue, we create the detailed user interface design documents needed for handoff to development and building the digital product. Deliverables may include: - High-fidelity Wireframes - Prototype - Design Systems and guidelines