This is the full build. We start with a discovery session and a strategy workshop, then explore multiple design directions before committing to one. I build your complete identity and packaging for five assets of your choice, then I set up your social media system so the brand shows up online the way it shows up in person: a content strategy, content pillars, and a full set of designed templates and profile assets. Every post, package and profile looks like the same brand.

Everything in Brand Launch All of Brand Foundation and Brand Launch: strategy, 2 moodboards, logo system, wordmark, patterns, typography, color, brand guidelines, stationery and packaging. Complete Brand System adds depth to the strategy, more packaging, and the full social media system.

Strategy Workshop A live, working session between us (and your team, if you have one) where we make the key brand decisions together instead of through back-and-forth messages. We go through your positioning, audience, competitors, brand personality and long-term goals, and leave with agreed answers to the questions that shape everything else. It’s especially useful if there are multiple stakeholders who need to agree. [60 minutes|

Multiple Design Directions Instead of showing a single concept and hoping it lands, I present several distinct visual directions built on your strategy. Each shows how the brand could look through logo exploration, color, typography and a few sample applications. You compare real options and choose the one that fits, and I refine it into the final identity. This protects you from settling on a direction just because it was the only one you saw. 2 directions

5 Packaging Assets of Your Choice This is two more assets than Brand Launch. You choose five pieces from your product line and customer touchpoints, such as boxes, labels, pouches, bags, tags, inserts, mailers or thank-you cards. Because the full set is designed together, your packaging reads as one coherent system across products and your customer’s unboxing experience feels deliberate from the outside to the inside.

Content Strategy Document A written plan for how your brand speaks and shows up online. It covers which platforms to prioritize and why, who you’re talking to on each, the key messages to repeat, the tone to use, and how often to post. It connects directly to your brand strategy, so your content builds the positioning instead of drifting from it.

Brand Content Pillars Content pillars are the 3 to 5 recurring themes your content is built around, for example product storytelling, behind the scenes, education, customer proof or lifestyle. Each pillar has a purpose, a tone and example ideas, so you never stare at a blank screen wondering what to post, and your feed tells one consistent story. [4 content pillars and 5 post ideas per pillar]

Complete Social Media System This is the visual and practical toolkit that turns your strategy into posts you can actually publish. It includes:

Profile setup assets: profile picture, cover images and banners, a bio direction, and Instagram highlight covers, all aligned with your identity.

Post templates: a set of editable templates for the formats you’ll use most, such as product feature, announcement, quote, educational carousel and testimonial.

Story templates: designed layouts for stories, so your day-to-day content stays on brand.

Visual content guidelines: direction on photography style, color treatment, text placement and layout rules, so everything you or your team produce looks consistent.

Launch content plan: a plan for your first weeks of posts mapped to your content pillars.

You receive everything in editable files (Canva or Figma) so you and your team can create content without rebuilding it.