Brand Launch includes everything in Brand Foundation, then takes the identity into the physical world. You get a refined wordmark, signature brand patterns, packaging for three assets of your choice, and a full stationery suite. It’s built for founders who are ready to launch or relaunch and need a brand that looks finished on the shelf, in the box and on the desk.

Everything in Brand Foundation The full strategic base: client portal, questionnaire, discovery session, brand strategy document, 2 moodboards, logo system, typography and color selection, brand presentation and brand guidelines. Nothing is stripped out of this package. Everything in Foundation carries over, and Launch builds on top of it.

Wordmark Your wordmark is your brand name designed as a custom lettermark. In fashion, jewelry, beauty and skincare, it’s often the most visible part of the brand, appearing on packaging, labels, tags and your website header. I refine the letterforms, spacing and proportions so the name carries your brand’s personality (elegant, bold, soft, modern) and stays legible at any size. You receive it in the color and monochrome versions you’ll need across print and digital.

Brand Patterns A signature pattern gives your brand a recognizable texture beyond the logo. I design patterns drawn from your brand’s strategy and visual language, which you can use on tissue paper, box interiors, mailers, ribbons, social backgrounds and more. In your category, patterns turn plain packaging into an unboxing moment, and they make your brand identifiable even when the logo isn’t visible. [1 pattern, e.g. 1 primary + 1 secondary]

3 Packaging Assets of Your Choice You choose three pieces from your product line or touchpoints, for example a product box, a skincare label, a jewelry pouch, a shopping bag, a hang tag or a mailer. For each, I design the full artwork applied to the correct dimensions and print-ready files, using your logo, wordmark, color, type and patterns. We choose them together during discovery so the packaging covers what your customers actually touch first. [print-ready files only and the client needs to provide dimensions from their manufacturer]

Business Cards, Letterheads, Envelopes & Diary Cover A full stationery suite that carries the brand into every professional touchpoint. Business cards, letterheads and envelopes get a consistent layout and hierarchy, and the diary cover gives you a branded object that doubles as a gift, a client present or a press item. Each file is print-ready, so you can take it straight to a printer.