You're past the "we just need a website" phase. Your business has a stack now: a storefront, an automation layer, maybe an internal tool or two, and a few integrations holding it all together. You don't need someone to ship one thing. You need a senior partner who can move between systems, make good decisions without a tight brief, and tell you when something is about to break.

Reserve 20 hours of execution capacity per month across multiple platforms. Calls, roadmap reviews, and async communication are included and never billed against your hour bank.

Established small businesses with a real tech stack who need a fractional senior partner, not a contractor with a ticket queue

Mission-driven teams (nonprofits, founder-led companies) who want a thinking partner that understands both code and business impact

Operators who don't have time to write tight specs and need someone they can hand a problem to and trust the solve

This is the wrong tier if: you only need work on a single platform (Essentials is more cost-effective) or you're operating at a pace that needs same-day response and dedicated channels (Scale).

20 Execution Hours Per Month — Substantial development and strategy capacity for your projects.

2x 45-Minute Strategy Calls Per Month — Bi-weekly alignment on direction and progress (not billed against hours).

Multi-Platform — Work across multiple platforms in a single month.

48-Hour Response SLA — Questions and requests answered within 2 business days.

Priority Queue — Your work gets prioritized over non-retainer projects.

Quarterly Roadmap Review — Strategic planning session to align on the bigger picture.

Flexible Monthly Scope — Deliverables defined collaboratively each month based on your current needs.

Overage hours: $135/hr (billed at end of month)

Emergency/rush requests (same-day turnaround): $175/hr

Core hours: Monday through Friday, 10:30am–4:30pm ET.

Primary channel: Contra messages or Slack.

Non-urgent messages received outside core hours are addressed first thing the next business day. Your work doesn't lose its place in the queue.

After-hours emergency escalation: For genuine emergencies (production down, launch-critical blocker, data issue), prefix your message with "URGENT:" and I'll respond within 4 hours. Emergency hours are billed at $175/hr.

What qualifies as an emergency: something that is actively costing you money, users, or data right now.