What's included

• Brand Strategy Workbook

  The Brand Strategy workbook is a goldmine for every business owner. It does not only help me tailor your brand identity, but it's a powerful tool that guides you to answer essential questions about your brand, some of which you may have never even considered. Think of this process as a journey of self-discovery for your business. As you work through it, you'll gain a clearer picture of your business and feel more confident about what you offer. This workbook helps you dive into your brand's core elements, such as its USP, brand story, or target audience. It encourages you to answer important questions, like what makes you stand out and how to connect with your audience. It also helps you figure out your brand's voice, style, and visual elements like colors and fonts. What you'll get: The Brand Strategy document that you can fill out directly in Canva.

• Creative Direction & Mood Board

  Creative Direction entails strategically planning and managing visual elements to align with your brand's objectives, target audience, and overall vision. The Mood Board visually represents your brand's style, capturing its essence through images, colors, and textures. It clarifies your brand's direction, ensuring consistency and fostering a cohesive identity. What you'll get: A PDF document with the Creative Direction and Mood Board.

• Logo Design

  Your custom-made visual symbol that represents your brand's identity. It's essential for brand recognition and communicates your values and personality to your audience, aligning with the brand's overall aesthetic and message. What you'll get: - 3 initial logo design concepts. - Unlimited revisions. - Primary logo, secondary logo, submark logo. - Logos in JPEG, PNG, EPS, SVG File Formats.

• Brand Board

  This is a document that includes all visual elements of your brand, such as logos, color palettes, fonts, and additional design elements. It serves as a reference point for maintaining consistency in branding across various platforms and materials, ensuring a cohesive and professional brand image. What you'll get: A PDF document with your Brand Board.

• Canva Templates for Instagram

  These templates will provide a convenient starting point for creating professional-looking content on Instagram, streamlining the design process, ensuring brand consistency, and saving you time. What you'll get: The links to your editable Canva templates (3 single-image, 2 carousels, and 3 reel covers).

• Instagram Style Guide

  This is a visual mock-up illustrating how your brand's Instagram feed could look. It outlines the aesthetic, color schemes, content themes, and overall vibe to maintain consistency and appeal to the target audience. This guide helps create a cohesive and visually appealing feed that aligns with your brand's identity and messaging. What you'll get: A 3x3 grid Instagram mock-up.

• BONUS: Instagram bio optimization

  Additionally, you'll receive a complimentary Instagram bio optimization to enhance your profile's visibility, ensure your profile effectively communicates your brand's message, and attract your target audience. What you'll get: What you should write in your Instagram Bio & suggestions for your Highlights.