What's included

• Brand Strategy Workbook

  The Brand Strategy workbook is a goldmine for every business owner. It does not only help me tailor your brand identity, but it's a powerful tool that guides you to answer essential questions about your brand, some of which you may have never even considered. Think of this process as a journey of self-discovery for your business. As you work through it, you'll gain a clearer picture of your business and feel more confident about what you offer. This workbook helps you dive into your brand's core elements, such as its USP, brand story, or target audience. It encourages you to answer important questions, like what makes you stand out and how to connect with your audience. It also helps you figure out your brand's voice, style, and visual elements like colors and fonts. What you'll get: The Brand Strategy document that you can fill out directly in Canva.

• Mood Board

  The Mood Board visually represents your brand's style, capturing its essence through images, colors, and textures. It clarifies your brand's direction, ensuring consistency and fostering a cohesive identity. What you'll get: A PDF document with your Mood Board.

• Brand Board

  This is a document that includes all visual elements of your brand, such as your existing logos (please note this package does not include logo design), color palettes, fonts, and additional design elements. It serves as a reference point for maintaining consistency in branding across various platforms and materials, ensuring a cohesive and professional brand image. What you'll get: A PDF document with your Brand Board.

• Brand Strategy & Social Media Strategy Document

  You'll get a 60+ page document that includes your Brand Strategy and Social Media Strategy, designed to help you stay organized with a clear roadmap in place and easily achieve your social media goals. What's included: - Company Profile - Brand Positioning - Target Market - Buyer Personas & Negative Personas - Brand Archetype - Brand Personality - Brand Voice - Visual Style - Brand Script (The StoryBrand Storytelling Framework) - Brand Essence Wheel - The Company's Offering - SWOT Analysis - Business & Social Media Goals - Competitor Analysis, Content Goals - Content Pillars, Content Funnel - Chosen Social Media Platforms - Social Media S.M.A.R.T Goals - Social Media Audit (including Top Perfoming Posts Analysis) - Instagram Bio Optimization - Content Posting Roadmap (Content Allocation, Posting Frequency Formula, Posting Schedule Example) - Keywords & Hashtags - Engagement Strategy - Instagram Feed Example.

• Editable Canva Templates for Instagram

  What you'll get: The links to your editable Canva templates (3 single-image, 2 carousels, and 3 reel covers).