Brand Identity + Creative Direction
Starting at
$
5,000
About this service
Summary
What's included
Brand Direction Framework
A clear creative direction that defines the brand’s tone, aesthetic, competitive position, and the visual language we’ll build everything around. This includes moodboards, reference systems, and a narrative that guides every design decision.
Logo + Primary Marks
Custom logo design built from scratch, including primary logo, secondary marks, and variations for real-world use. Delivered in full vector formats.
Typography + Color System
A refined type hierarchy and a balanced color palette built for both digital and print. Clean, flexible, and aligned with your brand’s personality.
Full Brand Style Guide
A concise, modern style guide that outlines logo usage, spacing, color specs, typography rules, voice/tone notes, and examples of how the identity should show up across different touchpoints.
Core Brand Assets
Business cards, social profile assets, and any essential branded collateral your brand needs to hold together visually from day one.
Example projects
Recommendations
(5.0)
Freelancer • Jul 10, 2025
Recommended
Communication was always clear and timely which made everything so much seamless Would gladly work together again!
Client • Mar 11, 2024
Recommended
Ken Shew is a marketing juggernaut. His taste level, solid bedside manner, and swift skills set me up to win. Clients choose me and rave about the work that Ken creates to make their homes the star. He collaborates without ego - within in minutes of giving him elements, he builds me exactly what I want as if by magic: never overbearing, always caring, and fun.
Client • Jun 22, 2023
Recommended
I have never worked with someone like Ken. I tell people his mind works differently than the average human. He is always coming up with ideas and concepts that have never been done. Not only is his physical creative work is nothing like I have ever seen, he works so diligently and always creates what I am envisioning but better. I will be using him long term for all my projects
Client • Jun 15, 2023
Recommended
I'm sure you know, and I think it goes without saying, but I just wanted to take a second to share how much Ken means to my team and me. Ken continues to deliver on every promise in helping us win in every way and I must give respect where respect is due. Not only has Ken elevated our level of marketing, branding, and exposure, but he remains intensely on the hunt for new ideas & creative strategies to further our team. We absolutely love his work, energy, and intelligence on what's current.
Client • May 25, 2023
Recommended
I highly recommend Ken for his exceptional skills in creative and graphic design. His expertise lies in areas such as typography, color theory, and problem-solving. Additionally, he has vast experience in utilizing Adobe's Creative Apps, interactive media, and branding techniques to effectively communicate with clients and create visually appealing designs. His ability to manage time and meet tight deadlines while maintaining a high level of creativity is truly impressive. Overall, outstanding!
Duration
2 weeks
Skills and tools
Brand Design
Creative Director
Logo Designer
Adobe Illustrator
Adobe Photoshop
Figma
Framer