Brand identity design

Hayley Cantor

Starting at

3,200

About this service

Summary

With a background in Psychology, I design based on solid strategy and benchmarking to help you to create your unique message and reach your target audience effectively. My aim to to promote kindness by creating a nurturing process where you feel heard and empowered. I believe in bravery—design that breaks barriers and connects people. I encourage my clients to be themselves: experimenting, playing, and co-creating to make something purposeful and unique. No egos, just amigos.

Process

Phase 1: Discovery Phase

The process begins with a discovery call your vision and objectives, followed by a brand questionnaire to define key goals. Depending on the stage organisation is at, we may also do brand strategy workshop together. We gather existing content and conduct a clear briefing, alongside benchmarking and competitor analysis. A concept moodboard is presented to capture possible ideas for the visual direction.

Phase 2: Design phase

Next I develop concept proposals featuring the colour palette, typography, and logo variations for print and web.

Following receiving your feedback, we refine the design during concept development and create the visual brand assets that you need. The final brand book and guidelines are provided, outlining how to use the visual elements you will receive as part of your final brand kit.

You will be asked for your feedback at every phase.

FAQs

What do you need from me during the project?
Availability to be responsive in providing feedback & approval of work & for you to be able to provide content as required in order to meet timings.
Do you have payment plans?
For most projects, payment will be 50% at the start of the project and 50% on completion. For long duration projects, payments can be divided by service.
What languages do you work in?
We can work professionally in English & Spanish, with a sprinkle of Catalan :)
What’s automatically included in the quote?
Meetings, designing and any other time required in order to complete the work. Please note that travel outside of Barcelona city for meetings is not included, but is available on request.
Is there anything not included in the quote?
You will be responsible for any contracts or costs with third parties (commercial stock images or illustrations). Designs may be used in the studio portfolio, unless you specifically inform us that work is confidential.
What if I need the design faster?
Timings are based on minimums needed in order to meet the deadlines of all clients, comfortably. Should you require something urgently, you will be charged a 20% pre-agreed rush fee.
How many revisions are included?
2 revisions are always included, extra revisions are available on request for an additional fee.

What's included

📲 30 minute discovery Call
This is out first touch base to ask any questions, overview of the project and to see if we could be a good match for collaboration. The call will be via video.
📄 Brand questionnaire
This is where I collect all the background information, references and input from you about your project
⌛️ Brand Strategy workshop
Either an online or in-person workshop where we'll get to the nitty gritty of your brand's core, including values and your offering.
🌈 Concept Moodboard
We get on the same page and explore possible directions for your brand together, visually before developing concepts and assets further.
🌱 Logo Suite
You will receive logo & variations prepared for print and web in the following file formats: .svg, .jpg .png
📖 Typopgraphy Suite
Includes all fonts chosen (cost of third party fonts is not included).
👀 Brand book
The brand book contains all of the work that we do together, including your messaging, vision, mission, values & proposition. It also includes the visual guidelines for the brand, with all the assets and usage explained in detail, ready for you to communicate your brand to the world.
Revisions
2 rounds of revisions are included, further revisions can be requested at an additional fee.