Fundamental Branding for Design IndividualsMauro Santos
You're likely someone in the architectural or design realm (an architect, visual artist, photographer, interior designer, or a product/industrial designer), seeking to truly craft an identity for your practice, studio, or product.
You've attempted this on your own and it has been working up to this point, but you feel it’s lacking. The brand's coherence is missing, and you're concerned it might affect how potential clients perceive your work.
This package, which can be further customized to your need, includes everything a small brand needs to either consolidate its position in the market or take the next growth step.
Let’s discuss how to craft the right brand for you?
What's included
Strategy Questionnaire
This questionnaire will help us understand your brand's needs, aspirations, and audience, providing a solid foundation to shape its visual identity. If necessary, we can set up a more in-depth and process-driven series of workshops to identify your brand's values, mission, vision, and purpose. This will allow us to better understand your brand positioning and define your authentic verbal and visual identity, including your brand archetype, brand voice, tagline, and more.
Naming (if needed)
If you don’t have a name that you’re truly confident about, I can help you find one that resonates with both your team and your market, but it’s also important that the name also aligns with your market and audience. Depending on the brand’s reach and exposure, we’ll need to register it and ensure we clear any intellectual property (IP) issues. *Please note that this item is not included in the package but can be added and properly discussed, as it affects the overall budget and timeline.
Brand Identity (visual identity)
With a clearer understanding of the brand's needs, aspirations, and audience, we're set to shape its visual identity. This will involve working on logo design, typography usage, color palette, basic stationery, 3 applications, consolidated in a basic brand guideline.
Simplified Brand Guidlines (digital document)
The brand guidelines are fundamental toolkit for you and your team. It provides comprehensive details on the proper use of logos, colors, fonts, and imagery to maintain a cohesive brand appearance. Additionally, they cover tone of voice, key messaging, and brand positioning to ensure all communications accurately reflect the brand's identity and values.
Stationery & Merch (1 item)
High-quality stationery, merchandise, and applications communicate professionalism and attention to detail. They play a crucial role in branding by creating consistent and distinctive touchpoints for clients and customers. From business cards and tote bags to outdoor signage, I’ll help you craft beautiful items and objects that make sense for your business, including business cards, letterhead, envelopes, tote bags, notebooks/sketch pads, folders, outdoor banners, email signatures, vehicle wraps, indoor or outdoor signage, branded clothing, thank you cards, and more.
Social Media (starting kit & 3 templates)
Everything you need to set up two social media platforms, such as Instagram, LinkedIn or other. This includes profile pictures, banners, single posts, carousels, and stories — all designed to align with your brand and help you stand out. You will receive custom templates and guidelines that will help you grow your audience engagement through consistent visual and verbal communication.
FAQs
Example work
Mauro's other services
Starting at$3,500
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Graphic Designer
Service provided by
Mauro Santos Lisbon, Portugal
- 13
- Followers
Fundamental Branding for Design IndividualsMauro Santos
Starting at$3,500
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Graphic Designer
You're likely someone in the architectural or design realm (an architect, visual artist, photographer, interior designer, or a product/industrial designer), seeking to truly craft an identity for your practice, studio, or product.
You've attempted this on your own and it has been working up to this point, but you feel it’s lacking. The brand's coherence is missing, and you're concerned it might affect how potential clients perceive your work.
This package, which can be further customized to your need, includes everything a small brand needs to either consolidate its position in the market or take the next growth step.
Let’s discuss how to craft the right brand for you?
What's included
Strategy Questionnaire
This questionnaire will help us understand your brand's needs, aspirations, and audience, providing a solid foundation to shape its visual identity. If necessary, we can set up a more in-depth and process-driven series of workshops to identify your brand's values, mission, vision, and purpose. This will allow us to better understand your brand positioning and define your authentic verbal and visual identity, including your brand archetype, brand voice, tagline, and more.
Naming (if needed)
If you don’t have a name that you’re truly confident about, I can help you find one that resonates with both your team and your market, but it’s also important that the name also aligns with your market and audience. Depending on the brand’s reach and exposure, we’ll need to register it and ensure we clear any intellectual property (IP) issues. *Please note that this item is not included in the package but can be added and properly discussed, as it affects the overall budget and timeline.
Brand Identity (visual identity)
With a clearer understanding of the brand's needs, aspirations, and audience, we're set to shape its visual identity. This will involve working on logo design, typography usage, color palette, basic stationery, 3 applications, consolidated in a basic brand guideline.
Simplified Brand Guidlines (digital document)
The brand guidelines are fundamental toolkit for you and your team. It provides comprehensive details on the proper use of logos, colors, fonts, and imagery to maintain a cohesive brand appearance. Additionally, they cover tone of voice, key messaging, and brand positioning to ensure all communications accurately reflect the brand's identity and values.
Stationery & Merch (1 item)
High-quality stationery, merchandise, and applications communicate professionalism and attention to detail. They play a crucial role in branding by creating consistent and distinctive touchpoints for clients and customers. From business cards and tote bags to outdoor signage, I’ll help you craft beautiful items and objects that make sense for your business, including business cards, letterhead, envelopes, tote bags, notebooks/sketch pads, folders, outdoor banners, email signatures, vehicle wraps, indoor or outdoor signage, branded clothing, thank you cards, and more.
Social Media (starting kit & 3 templates)
Everything you need to set up two social media platforms, such as Instagram, LinkedIn or other. This includes profile pictures, banners, single posts, carousels, and stories — all designed to align with your brand and help you stand out. You will receive custom templates and guidelines that will help you grow your audience engagement through consistent visual and verbal communication.
FAQs
Example work
Mauro's other services
$3,500