Strategy Questionnaire

This questionnaire will help us understand your brand's needs, aspirations, and audience, providing a solid foundation to shape its visual identity. If necessary, we can set up a more in-depth and process-driven series of workshops to identify your brand's values, mission, vision, and purpose. This will allow us to better understand your brand positioning and define your authentic verbal and visual identity, including your brand archetype, brand voice, tagline, and more.

Naming (if needed)

If you don’t have a name that you’re truly confident about, I can help you find one that resonates with both your team and your market, but it’s also important that the name also aligns with your market and audience. Depending on the brand’s reach and exposure, we’ll need to register it and ensure we clear any intellectual property (IP) issues. *Please note that this item is not included in the package but can be added and properly discussed, as it affects the overall budget and timeline.

Brand Identity (visual identity)

With a clearer understanding of the brand's needs, aspirations, and audience, we're set to shape its visual identity. This will involve working on logo design, typography usage, color palette, basic stationery, 3 applications, consolidated in a basic brand guideline.

Brand Guidlines (digital document)

The brand guidelines are fundamental toolkit for you and your team. It provides comprehensive details on the proper use of logos, colors, fonts, and imagery to maintain a cohesive brand appearance. Additionally, they cover tone of voice, key messaging, and brand positioning to ensure all communications accurately reflect the brand's identity and values.

Commercial Deck (12 Pages)

A comprehensive commercial deck, up to 12 pages, or any suitable digital document designed to effectively reach and engage potential clients, investors, or partnerships. This tailored document will be designed to meet your specific communication needs and objectives. InDesign files will be provided for easy customization and further editing.

Stationery & Merch (3 items)

High-quality stationery, merchandise, and applications communicate professionalism and attention to detail. They play a crucial role in branding by creating consistent and distinctive touchpoints for clients and customers. From business cards and tote bags to outdoor signage, I’ll help you craft beautiful items and objects that make sense for your business, including business cards, letterhead, envelopes, tote bags, notebooks/sketch pads, folders, outdoor banners, email signatures, vehicle wraps, indoor or outdoor signage, branded clothing, thank you cards, and more.

Social Media (starting kit & 2 templates)

Everything you need to set up two social media platforms, such as Instagram, LinkedIn or other. This includes profile pictures, banners, single posts, carousels, and stories — all designed to align with your brand and help you stand out. You will receive custom templates and guidelines that will help you grow your audience engagement through consistent visual and verbal communication.

Website (landing page)

A unique landing page will be created using a low-code/no-code platform like SquareSpace, LayTheme, Cargo, Framer, or Readymag. The process begins with building a user experience framework to ensure the website is intuitive and user-friendly. High-fidelity mockups will then be developed to display the actual colors, typography, images, and branding elements. *Please note that hosting, and CMS platform costs are at the client's expense.