Launching Branding for Design Firms

Mauro Santos

(0)

Starting at

6,000

About this service

Summary

You've been running (or are about to launch) a design business and you’ve been focusing mostly on the operational side and building trustworthy client relationships, often at the expense of your own branding.

Now, it's time to partner with a branding expert who understands your business, navigates branding challenges, and guides your brand toward new opportunities and ideal clients.

This package includes everything needed to elevate your brand, tailored to your specific needs.

Process

1 - Discovery Meeting > Q&A > Scope > Project Timeline > Agreement Outcome: Ensuring clear expectations and addressing all questions regarding the process and project.

2 - Strategy Audit & Research > Workshops > Recommendations > Creative Brief Outcome: Establishing a strategic foundation to guide future communication efforts.

3 - Creativity Exploration > Design > Feedback Outcome: Finding the most appropriate creative approach for for the project.

4 - Refinement Design > Review Creating high-fidelity deliverables that closely reflect the project's final outcome.

5 - Production Completion > Review > Final Delivery Outcome: Final production and project delivery that meet the established high-quality standards.

FAQs

Why should you hire me?
1) You’ll work directly with me. No middleman, no agency, no huge overhead. 2) Expect a holistic approach to your project — from overseeing the big picture to paying meticulous attention to every detail. 3) My passion for the craft of design combined with significant business acumen, will benefit your project from solutions that are not only aesthetically impactful but also commercially effective. 4) You can expect honest, responsive, and streamlined communication that drives progress, always dedicated to finding solutions. 5) You can count on me for a positive, adaptive, and collaborative attitude — a result of my experience working in team settings. 6) A solid body of work that showcases numerous examples of successful projects.

What's included

Discovery & Strategy Workshops (2 Sessions)
A process-driven series of two online workshops (three hours each) that will help us build mutual trust, understand your aspirations, and provide a roadmap and foundation for your brand. I will assist you in identifying your brand's values, mission, vision, and purpose, better understanding your brand positioning, and defining your authentic brand identity, including your brand archetype, brand voice, tagline, and ultimately its visual identity.
Naming (if needed)
If you don’t have a name that you’re truly confident about, I can help you find one that resonates internally and, just as importantly, aligns with your market or audience. Depending on the brand’s reach and exposure, we’ll need to register it and ensure we clear any intellectual property (IP) issues. * Please note that this item is not included in the package but can be added and properly discussed, as it affects the overall budget and timeline.
Brand Identity (visual & verbal identity)
After the workshop and now having a roadmap with a clearer understanding of the brand's needs, aspirations, and audience, we're set to shape its visual identity. This will involve working on logo design, typography usage, color palette, iconography, design and grid systems, stationery, tone of voice, and applications.
Brand Guidelines (digital and interactive document)
The brand guidelines are fundamental toolkit for you and your team. It provides comprehensive details on the proper use of logos, colors, fonts, and imagery to maintain a cohesive brand appearance. Additionally, they cover tone of voice, key messaging, and brand positioning to ensure all communications accurately reflect the brand's identity and values.
Commercial Deck (20 pages)
A comprehensive commercial deck, up to 20 pages, or any suitable digital document designed to effectively reach and engage potential clients, investors, or partnerships. This tailored document will be designed to meet your specific communication needs and objectives. InDesign files will be provided for easy customization and further editing.
Stationery & Merch (6 items)
High-quality stationery, merchandise, and applications communicate professionalism and attention to detail. They play a crucial role in branding by creating consistent and distinctive touchpoints for clients and customers. From business cards and tote bags to outdoor signage, I’ll help you craft beautiful items and objects that make sense for your business, including business cards, letterhead, envelopes, tote bags, notebooks/sketch pads, folders, outdoor banners, email signatures, vehicle wraps, indoor or outdoor signage, branded clothing, thank you cards, and more.
Social Media (starting kit & 4 templates)
Everything you need to set up two social media platforms, such as Instagram, LinkedIn or other. This includes profile pictures, banners, single posts, carousels, and stories — all designed to align with your brand and help you stand out. You will receive custom templates and guidelines that will help you grow your audience engagement through consistent visual and verbal communication.
Website (3 pages)
A unique website will be created using a low-code/no-code platform like Webflow, LayTheme, Cargo, Framer, or Readymag. The process begins with building a user experience framework to ensure the website is intuitive and user-friendly. High-fidelity mockups will then be developed to display the actual colors, typography, images, and branding elements. Interactive prototypes will be created to explore the website's functionality, allowing for detailed fine-tuning before development. Depending on the technological challenges, a developer may be required, which could affect pricing. Please note that data/web migration, hosting, and CMS platform costs are at the client's expense.