Brand identity design for early stage, scaling startups
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About this service
Summary
FAQs
Does the branding project include a landing page?
The projects aren't exclusive of landing pages, but they don't include them by default. Landing pages may be included upon request, but is subject to the total rate.
What does the strategy entail?
There are four key things to consider at first, provided we have already done our homework on the target audience 👇🏾👇🏾 Positioning: what do you stand for? Remember, positioning is more about what you don't do than what you do. Brand Architecture: what does your brand portfolio look like, both now and in the future. Brand Assets: how will customers identify your brand asides your logo? Distribution: At what touchpoints will your ideal audience encounter your brand? After taking these into account, we start to explore other other opportunities to capture brand value. For example, can we make an ingredient brand from this product feature?
Will I get any other documents besides the brand guidelines?
Yes, after strategy is done, there will be a brand brief — a one-page document that articulates the brand and serves as the north star for the entire design project.
What's included
Logo design & animation
I'll provide you with 2-3 options for a logo to be sent in all formats upon completion (ai, SVG, PNG, jpeg, eps). There will be two animated versions of the logo. One for splash screens and video end frames, the other for app/web page loaders.
Digital assets
These are assets that will be used across digital channels, some of which include app icons (iOS and android), presentation templates, social media headers, patterns & illustrations, and icons.
Non-digital assets
Mostly print media assets like merchandise, stationery, business cards, brochures etc.
Brand guidelines
You'll get the necessary documentation needed to handoff the design to your entire team. Brand guidelines include brand messaging, logo specifications, design elements and assets.
Recommendations
(5.0)
Client • Aug 12, 2024
Recommended
I’ve had the pleasure of working with Paul over the past few years, I have kept coming back, and his work never ceases to impress me in a new way. Paul produces visually stunning creative work with great attention to detail.
Client • Aug 6, 2024
Recommended
I highly recommend Paul for any design needs. I’ve had the pleasure of working with him and his creativity and attention to detail is impressive. He delivers high quality and exceptional work.
Client • Aug 6, 2024
Recommended
Paul's attention to design detail is second to none. He is acute and skilled with bringing your idea/vision into brand life. Highly recommend his work!
Client • Aug 6, 2024
Recommended
Paul has been my go to brand designer and strategies for the past 3 years. I’m a tech entrepreneur with several startups in different sectors and one way i go in confident is first from the brand design and Paul has never failed to deliver. A 15 min call with him and a few chats about the idea, i can assure you he’ll come up it’s options beyond your imagination.
