Product design for early-stage, scaling SaaS companies.
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About this service
Summary
What's included
Product discovery and alignment
- Product goals & success criteria definition - User segments & primary use cases - Feature scope & constraints mapping - Brand–product alignment review
UX strategy and information architecture
- User journeys & task flows - Feature-level UX mapping - Information architecture (IA) - Interaction logic & edge-case handling
Wireframes & Flow Design
- Low–mid fidelity wireframes - End-to-end flows for key use cases - States handling (empty, error, loading, success) - Responsive considerations (desktop / mobile)
UI Design & Visual System
- High-fidelity UI screens - Component-based UI structure - Brand-aligned typography, colour, and layout system - Accessibility-aware design decisions
Design System & Components
- Reusable UI components - Component states & variants - Layout & spacing rules - Figma component library
Prototyping & Validation
- Interactive prototypes (Figma) - User flow simulations - Internal review iterations - Design refinements based on feedback
Recommendations
(5.0)
Client • Aug 12, 2024
Recommended
I’ve had the pleasure of working with Paul over the past few years, I have kept coming back, and his work never ceases to impress me in a new way. Paul produces visually stunning creative work with great attention to detail.
Client • Aug 6, 2024
Recommended
I highly recommend Paul for any design needs. I’ve had the pleasure of working with him and his creativity and attention to detail is impressive. He delivers high quality and exceptional work.
Client • Aug 6, 2024
Recommended
Paul's attention to design detail is second to none. He is acute and skilled with bringing your idea/vision into brand life. Highly recommend his work!
Client • Aug 6, 2024
Recommended
Paul has been my go to brand designer and strategies for the past 3 years. I’m a tech entrepreneur with several startups in different sectors and one way i go in confident is first from the brand design and Paul has never failed to deliver. A 15 min call with him and a few chats about the idea, i can assure you he’ll come up it’s options beyond your imagination.
Skills and tools
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