Brand Messaging & Storytelling Workshop

The Marls Collective

Contact for pricing

About this service

Summary

Craft a captivating brand story & key messaging to engage your audience and maintain a consistent, authentic voice across all platforms.

Process

Discovery Session: We'll start with a deep dive into your brand's history, values, and vision through a collaborative session.

Story Development: We will identify the core elements of your brand story and develop a draft framework for your review.

Messaging Creation: Together, we’ll refine your tone, voice, and messaging pillars, ensuring alignment with your brand's personality.

Audience Strategy: We’ll craft a detailed engagement strategy to connect with your ideal audience in meaningful ways.

Final Playbook: You'll receive a comprehensive playbook with actionable steps for sharing your brand story consistently.

FAQs

How long does the workshop take?
The workshop typically spans 3-5 weeks, including the discovery session, development, and final revisions.
What if I already have some brand messaging?
We’ll review your existing messaging, enhance it, and ensure it aligns with your brand story for maximum impact.
Will I be able to implement the strategy on my own?
Yes! Our playbook is designed to be easy to follow, empowering you to share your brand story confidently across platforms.
Is this service suitable for startups?
Absolutely. Establishing a strong brand story early can set your business apart and create lasting connections with your audience.
What kind of businesses benefit most from this workshop?
This service is perfect for small businesses, creatives, and nonprofits looking to establish a unique brand identity.

What's included

Brand Story Framework
A structured guide that outlines the key elements of your brand story, including your origin story, core values, mission, and vision. This framework ensures that your brand's narrative is compelling and memorable.
Key Messaging Guide
A comprehensive guide that defines your brand's tone, voice, and key messaging pillars. This guide will be your go-to resource for maintaining consistency across all communication channels.
Audience Engagement Strategy
An actionable plan to connect with your target audience effectively. Includes strategies for leveraging your brand story to create authentic interactions and build strong relationships.
Brand Storytelling Playbook
A playbook that provides examples of how to integrate your brand story into your marketing materials, including potential website content, marketing campaigns, content themes, and social media posts.

Example projects