Comprehensive Strategy Playbook for Multi-Faceted Creative by The Marls Collective

Comprehensive Strategy Playbook for Multi-Faceted Creative

The Marls Collective

Content Strategist

Marketing Strategist

Project Manager

Affinity Designer

Canva

Instagram

Client: Dr. Deven Tellis, Founder of Dr. Deven Creates Project Type: Comprehensive Strategy Playbook & Digital Product Brainstorm Date Completed: October 31, 2024

Objective: The Marls Collective collaborated with Dr. Deven Tellis to develop “The Dr. Deven Difference: Strategies for Leading with Heart, Vision, and Purpose,” a comprehensive marketing and content strategy playbook. The project aimed to integrate Dr. Deven's diverse brand offerings—Dr. Deven Creates, Blooming Books Publishing, and Enlighten Education Consulting—under a unified and impactful brand strategy. We focused on helping her establish passive income streams through digital products, enhance her marketing consistency, and engage her target audiences effectively.

Scope of Work:

Brand Strategy & Market Analysis: Conducted a thorough brand audit and market research to understand the competitive landscape and identify opportunities for growth.

Customer Personas: Developed detailed personas for her key audience segments, including parents of young children, aspiring indie authors, educational institutions, and community advocates.

Digital Product Brainstorming: Facilitated a collaborative brainstorming session to identify digital product ideas, such as customizable storybooks, curriculum resources, and indie author journals.

Implementation Tools & Timeline: Provided a toolkit of marketing automation and analytics resources, alongside a 12-15 month implementation timeline to guide her strategy execution.

Marketing Mix & Tactics: Curated a marketing mix tailored to Dr. Deven’s brand, including social media strategies, content marketing, and community building initiatives.

Visual & Interactive Elements: Designed the playbook with interactive progress trackers, visual marketing tactics, and spaces for notes to align with Dr. Deven’s abstract thinking style.

Key Deliverables:

Strategy Playbook: An interactive digital and printable guide outlining her brand strategy, audience insights, digital product ideas, marketing tactics, and a phased implementation plan.

Content & Marketing Templates: Provided content ideas, social media templates, and a content calendar to streamline her content creation process.

Video Walkthrough: A recorded guide explaining each section of the strategy playbook in detail to ensure she could navigate and implement the strategies seamlessly.

Impact:

This project empowered Dr. Deven to have a clear, actionable plan for her brand, enabling her to make informed decisions and confidently pursue her digital product initiatives. The strategic focus on community-driven and culturally adaptive content positioned her to stand out and make a lasting impact.

Visual Samples

Social Media Sample from Client's Deliverables

Cover Thumbnail from Video Walkthrough

Market Research Summary from Client's Strategy Plan

Client Testimonial

I can't say enough good things about my experience with The Marls Collective! Their intuitive approach and proven expertise helped me articulate ideas I struggled to express. What sets them apart isn't just their thorough knowledge of branding and marketing – it's how genuinely invested they are in their clients' success. They've made me feel supported and empowered every step of the way, and I'm so excited to implement all their innovative ideas. Their personal touch and dedication to understanding my vision has been incredible. If you're looking for partners who just 'get it' and will champion your business's success, you absolutely need to work with The Marls Collective! ~Deven Tellis

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Posted Nov 12, 2024

Developed a strategy playbook for Creative Entrepreneur, unifying her brands, detailing audience insights, digital product ideas, and a 12-15 month action plan.

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