Custom Branding Kit: Logo, Colors, Fonts & More

The Marls Collective

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About this service

Summary

Our Branding Kit Design/Development service offers a comprehensive and fully customized brand identity package that sets your business apart. We provide a cohesive visual identity, including logos, a color palette, typography, and detailed brand guidelines to ensure consistency and professionalism across all platforms. What makes us unique is our tailored approach, designed to authentically represent your brand's voice and connect meaningfully with your target audience.

Process

Discovery & Research: We begin with an in-depth consultation to understand your vision, mission, and target audience, followed by comprehensive market research.

Concept Development: We create initial logo concepts, color palettes, and typography options, ensuring they align with your brand's core identity.

Design Refinement: Based on your feedback, we refine the chosen concepts and finalize the designs to perfection.

Brand Guidelines Creation: We develop a detailed brand guide to ensure consistent use of your visual elements across all platforms.

Final Deliverables & Support: We deliver all files in multiple formats and provide ongoing support to ensure a smooth implementation of your brand assets.

FAQs

How long does the Branding Kit process take?
he entire process typically takes 4-6 weeks, depending on the complexity of the project and the speed of feedback during each phase.
Can I request additional revisions?
Yes, our package includes a set number of revisions. If more are needed, we offer additional revisions at an hourly rate.
What file formats will I receive?
You’ll receive your logos and visual elements in various formats, including PNG, JPEG, SVG, and PDF, to cover both print and digital needs.
Do you offer any ongoing support after the Branding Kit is completed?
Yes, we provide 30 days of post-project support to address any questions or help you with implementation. Additional support can be arranged upon request.
Can you design additional marketing materials using the Branding Kit?
Absolutely! We offer custom design services for business cards, social media templates, and more. Just let us know what you need, and we’ll create a tailored package.

What's included

Primary Logo Design
A custom-designed primary logo that visually represents your brand's identity and mission, ensuring a strong, memorable first impression.
Alternate Logo & Submark
Variations of your primary logo, including an alternate version and a submark, to ensure brand consistency across various platforms and applications.
Brand Color Palette & Story
A carefully curated selection of brand colors, complete with HEX, RGB, and CMYK codes, designed to evoke the right emotions and visually communicate your brand's essence.
Typography Suite
A selection of primary and secondary fonts tailored to your brand's style, creating a cohesive and professional look across all your brand assets.
Brand Guidelines
A comprehensive guide detailing the usage of your logos, colors, and typography, ensuring consistent application across all mediums and marketing materials.
Visual Elements
Additional design elements, patterns, or icons that complement your brand identity, helping to establish a unique and cohesive visual language for your brand.

Example projects