Brand Voice

Karlee Proctor

Starting at

2,750

About this service

Summary

Do you have a strong brand identity but an unclear voice? Are you struggling maintaining consistency with your tone of voice and word choices? Then this Voice Identity Package is a great fit for you. With package you will have a clearly defined voice, key messages, style, taglines and more!

Process

Step 1: Kickoff consultation call and deep dive brand questionnaire

Step 3: Present v1 voice

Step 4: Make any revisions

Step 5: Finalize, package, and send all final deliverables

FAQs

How long is the engagement
Typically 2 weeks or less, depending on how quickly you can provide me feedback!

What's included

1 Hour Consultation + Brand Questionnaire
Spend 1 hour together doing a deep dive into current state, your future goals, brand education, and competitive research.
Key Messages
Up to 4 key messages unique to your brand and it's positioning.
Taglines / Slogans
Up to 8 taglines / slogans perfect for headlines and captions.
Style & Personality
Define capitalization, punctuation, and tone of voice.
Core Values
Your brand's unique core values – up to 6.
Mission Statement
Your purpose for being, something your market can get behind.
Positioning Statement
A clear statement on your differentiator.
Value Map
Map out your value from products & services, gain creators, and pain relievers.
Customer Profile
Your audience persona and their jobs, pains, and gains mapping.
Brand Guidelines PDF
Multi-page document detailing of all the above.
2 Rounds of Revisions
Make the necessary revisions and tweaks to get to final approval.