What's included

• 1 Hour Consultation + Brand Questionnaire

  Spend 1 hour together doing a deep dive into current state, your future goals, brand education, and competitive research.

• Logo Design

  Saved in all final formats and variations.

• Color Palette

  Your brand's unique color pairing with all color codes and usage provided.

• Typography Pairings

  Your brand's unique typography pairings with usage provided.

• Licensed Stock Imagery

  Up to 8 unique stock imagery to represent your brand.

• Key Messages

  Up to 4 key messages unique to your brand and it's positioning.

• Taglines / Slogans

  Up to 8 taglines / slogans perfect for headlines and captions.

• Style & Personality

  Define capitalization, punctuation, and tone of voice.

• Values

  Your brand's unique core values – up to 6

• Mission Statement

  Your purpose for being, something your market can get behind.

• Positioning Statement

  A clear statement on your differentiator.

• Value Map

  Map out your value from products & services, gain creators, and pain relievers.

• Customer Profile

  Your audience persona and their jobs, pains, and gains mapping.

• Clock Model

  Map your key messages to your pre-purchase, purchase, and post-purchase phases.

• Competitive Analysis

  A deep dive and analysis for up to 4 competitors.

• Brand Audit

  In-depth audit analyzing the current state of your brand with clear recommendations moving forward.

• Stakeholder Interviews

  Questionnaire for key stakeholders to gauge perspective of the brand and desires.

• Brand Archetypes

  Brand archetype is a way of presenting a brand as a persona, thus making it more recognizable and relatable to target audiences. This sets the basis for the rest of your brand.

• Brand Identity Model

  Define your brand essence, core identity, and extended identity.

• Elevator pitch

  A brief 30 second pitch to quickly get your brand across.

• Vision Statement

  Define your long-term goals and aspirations to make an impact on the world.

• Moodboard

  Productive start to the visual process, collect inspiration.

• Icons, patterns, or textures

  Creating unique visual marks for your brand.

• Brand Guidelines PDF

  Multi-page document detailing of all the above.

• Social Profile and Cover Photos

  Start your brand strong with a digital identity.

• Branded Collateral

  1-3 pieces of brand collateral to get your brand out in the market immediately. Choose from: branded slide template, business cards, trifold brochure, or one-pager.

• 2 Rounds of Revisions

  Make the necessary revisions and tweaks to get to final approval.