What's included

• Notion Client Portal

  We use Notion as our project management tool, where we keep you updated on every step of the project. You will have full access to the Notion portal, where you can see the progress, timeline, feedback, deliverables of the project, project files, and project updates. We want you to feel confident and involved in the project. Our goal is to provide you full visibility on the project 24/7.

• Project Brief Questionnaire

  The questionnaire is designed to be easy to understand and filled with guiding questions and videos. We want you to have all the time you need to ponder each question and provide well-thought-out answers. The answers you'll provide will be our guide for designing your logo.

• 3 Basic Moodboards

  (Phase 1 Deliverable) Before we start designing your logo, we will create 3 basic moodboards for you to choose from. A moodboard is a collection of images, colors, fonts, and other elements that represent the style and mood of your brand. It helps us to understand your preferences and expectations, and it guides us to create a logo that matches your vision. You will receive 3 different moodboards, each with a unique theme and vibe. You can select the one that resonates with you the most, or you can mix and match elements from different moodboards. We will use your feedback to refine the moodboard and move on to the next phase of the project.

• Strategy and Creative Direction Presentation

  (Phase 1 Deliverable) We will show you our creative direction and how it aligns with your brand strategy. We will explain how we used the information you provided in the comprehensive project brief questionnaire to create a design that suits your goals and values. We will also present you the 3 basic moodboards that we created based on your preferences and expectations. You will have the chance to give us your feedback and input on the creative direction and the moodboards, and we will work together to finalize the one that you like the most. This is very important, as it sets the foundation for the rest of the project.

• Brand Identity Presentation

  (Phase 2 Deliverable) We will present you the complete brand identity design that we have created for you. We will explain how we followed the chosen creative direction and moodboard to develop a logo and other branding elements that suit your brand’s personality, message, and values. We will also show you how your logo and brand identity look on different applications, such as business cards, flyers, social media graphics, etc.

• Logo Design

  (Phase 2 Deliverable) You will get your approved logo files in various formats and sizes. You will receive a folder containing: - A vector file (AI or EPS) that you can edit and scale without losing quality - A high-resolution raster file (PNG or JPG) that you can use for web and print purposes - A favicon file (ICO) that you can use for your website or app icon - A transparent file (PNG) that you can use for overlaying your logo on different backgrounds - A black and white file (PNG or JPG) that you can use for monochrome applications.

• Color Palette

  (Phase 2 Deliverable) You will get your color palette in the logo style guide document, which is a PDF file that shows you how to use your logo and color palette correctly and consistently.

• Logo Style Guide

  A document (usually 5-10 pages) that details usage standards for a Logo and Brand Identity System. The guide frequently contains design usage documentation for typography, colors, logo do’s and don’ts, icon do’s and don’ts, as well as textures, images, and visual accent details if applicable to the brand’s visual identity.