(Phase 2 Deliverable) A visual theme is a set of elements that add more depth and personality to your brand identity. It can include shapes and lines, a certain photography or illustration style, custom patterns, or other elements that complement your logo, fonts, and colors. A visual theme helps you to create a consistent and attractive look for your brand across different platforms and channels. We will create a visual theme for you based on your preferences, goals, and target audience. We will also show you how to use your visual theme on mock layouts, such as websites, social media, packaging, etc. You will get your visual theme guide in the brand guidelines document, which is a PDF file that shows you how to use your logo, typography, color palette, and visual theme correctly and consistently.