What's included

• User research : Define

  - Study the existing competitors - Identify the target user group for the website/app - Identify the key differentiators in the app/website from the competition in the market - Understand the user's pain points, their needs and priorities

• User research : Define

  Analysing the research from the competitor analysis and interviews to create a solid persona, which helped me define the project goals and making sure they align with the over-all vision for the product.

• User experience: Ideate

  - Start to make the current user journeys and also make the future user journeys - With the help of the existing and future journey maps the information architecture would be made.

• User experience : Prototype

  - For quick user testing create low fidelity wireframes and then go on to digitize it. - Testing it out with the stakeholders. - Building an UI kit to ensure standardised design across the app.

• User experience : Testing

  - Testing out the high fidelity prototypes to gather insights to test our the user flows. - Make the necessary changes before submitting the final design.