UX strategy/conceptualising by Aarushi ShahUX strategy/conceptualising by Aarushi Shah
UX strategy/conceptualisingAarushi Shah
There are 3 primary components that make up a UX strategy:   
Vision or statement(s) of intent:
This vision or end-goal state must be strategically positioned — meaning research-based and viable in the market. Strategic intent and positioning emerge from either:
Solving a few key problems for many users
Supporting the broader needs of many customers in a narrow market
2. Goals and measures:
Strategic goals and measures establish and communicate: 
Why the business will succeed by becoming user-centered
Actions with the highest business impact
Prioritization, tradeoff, and deferral decisions
3. Plan :
A plan is needed to achieve each goal and every goal breaks down into multiple objectives. Objectives describe the actions or steps to take to reach the goal over time. Objectives may focus on solving a known problem in the user experience, exploring new ideas and opportunities, or additional user research and knowledge needed.    
Completing objectives enables the team to show incremental progress for key results and the vision. In addition to objectives, the plan should also include:
Focus areas in the user experience
Approximate timing
Prerequisites and dependencies
Constituents to include
This can change according to the project/scope or the requirements of the project.

What's included

User research
Persona, User flow, Experience map, Use cases, Stroyboards
Market research
Competitive analysis report
Design
Moodboards, Sketches, Wireframes, Prototype
Testing
Quantitive survey, Usability report, Analytics report
Aarushi 's other services
Starting at$75
Schedule a call
Tags
Adobe XD
Figma
Google Sheets
Google Slides
Sketch
Design Systems Specialist
Product Strategist
UX Researcher
Service provided by
Aarushi Shah New York, USA
UX strategy/conceptualisingAarushi Shah
Starting at$75
Schedule a call
Tags
Adobe XD
Figma
Google Sheets
Google Slides
Sketch
Design Systems Specialist
Product Strategist
UX Researcher
There are 3 primary components that make up a UX strategy:   
Vision or statement(s) of intent:
This vision or end-goal state must be strategically positioned — meaning research-based and viable in the market. Strategic intent and positioning emerge from either:
Solving a few key problems for many users
Supporting the broader needs of many customers in a narrow market
2. Goals and measures:
Strategic goals and measures establish and communicate: 
Why the business will succeed by becoming user-centered
Actions with the highest business impact
Prioritization, tradeoff, and deferral decisions
3. Plan :
A plan is needed to achieve each goal and every goal breaks down into multiple objectives. Objectives describe the actions or steps to take to reach the goal over time. Objectives may focus on solving a known problem in the user experience, exploring new ideas and opportunities, or additional user research and knowledge needed.    
Completing objectives enables the team to show incremental progress for key results and the vision. In addition to objectives, the plan should also include:
Focus areas in the user experience
Approximate timing
Prerequisites and dependencies
Constituents to include
This can change according to the project/scope or the requirements of the project.

What's included

User research
Persona, User flow, Experience map, Use cases, Stroyboards
Market research
Competitive analysis report
Design
Moodboards, Sketches, Wireframes, Prototype
Testing
Quantitive survey, Usability report, Analytics report
Aarushi 's other services
$75