UX strategy/conceptualising

Starting at

$

75

About this service

Summary

There are 3 primary components that make up a UX strategy:   
Vision or statement(s) of intent:
This vision or end-goal state must be strategically positioned — meaning research-based and viable in the market. Strategic intent and positioning emerge from either:
Solving a few key problems for many users
Supporting the broader needs of many customers in a narrow market
2. Goals and measures:
Strategic goals and measures establish and communicate: 
Why the business will succeed by becoming user-centered
Actions with the highest business impact
Prioritization, tradeoff, and deferral decisions
3. Plan :
A plan is needed to achieve each goal and every goal breaks down into multiple objectives. Objectives describe the actions or steps to take to reach the goal over time. Objectives may focus on solving a known problem in the user experience, exploring new ideas and opportunities, or additional user research and knowledge needed.    
Completing objectives enables the team to show incremental progress for key results and the vision. In addition to objectives, the plan should also include:
Focus areas in the user experience
Approximate timing
Prerequisites and dependencies
Constituents to include
This can change according to the project/scope or the requirements of the project.

What's included

  • User research

    Persona, User flow, Experience map, Use cases, Stroyboards

  • Market research

    Competitive analysis report

  • Design

    Moodboards, Sketches, Wireframes, Prototype

  • Testing

    Quantitive survey, Usability report, Analytics report


Duration

It depends on the project

Skills and tools

UX Researcher

Product Strategist

Design Systems

Adobe XD

Figma

Google Sheets

Google Slides

Sketch

More services

STARTING AT

$75

fixed rate, It depends on the project