3D Product Renders - Lifestyle
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About this service
Summary
Immerse Your Audience in Your Product's World
Lifestyle product renders bring your products to life by showcasing them in realistic, everyday settings. These immersive visuals allow potential customers to imagine themselves using your products and experience their benefits firsthand. Elevate your brand storytelling, boost engagement, and drive sales with lifestyle product renders.
What is a Lifestyle Render?
A lifestyle product render, alternatively referred to as an in-context render or context render, portrays a product in a carefully arranged environment. This setting can range from indoor to outdoor scenarios and may feature models.
Things I'll need from you before we start:
3D CAD File(s): 3D model(s) of your product(s) in one of the formats listed below:
STEP (preferred), FBX, OBJ, IGES, or Parasolid. In most cases, I can work with any file you have, but if that is not the case, we can try to find a solution together.
Decal Artwork: If your product has any decals, please send them to me in either PDF, PNG, or Adobe Illustrator format (.ai).
Company Logo: Your company logo should be sent over to me in either PDF, PNG, or Adobe Illustrator format (.ai).
Product Colorways and Color Codes list If your product is available in multiple colorways or is made up of multiple colors, I will need a list of the color names and corresponding color codes (i.e. Pantone, FED-STD-595, RAL Colours, etc.).
The Process & Estimated TimeLine
Depending on the scope of work, the process will go as follows:
Phase 1 ( Week 1 - 2 )
Kick-Off Meeting
• To clarify elements that may be unclear & gather any relevant
additional info.
• To propose new takes & directions to consider.
• To discuss responsibilities.
Research I will conduct any research required for your project.
Phase 2 ( Week 3 )
3D CAD Model Review: I will review the 3D CAD model(s) you provided for any notable imperfections before putting them to use. Should I identify any, I'll notify you and request corrected versions that are free from errors. This task applies only if you have provided me with a 3D CAD model.
3D CAD Model Prep: Mechanical engineers may decide not to include a particular accessory that comes with a product (such as a lanyard, shoulder strap, carabiner, etc.) in the 3D file. If this applies to your product, I can build a 3D model of it if required.
3D Model Creation If you don't have a 3D CAD model and your product isn't too complicated, I can make one for you. This task is only applicable if you do not have a 3D CAD model.
Texturing I will texture the 3D model(s) with realistic textures and colors that match the standard colorway of the product. If you require multiple colorways for your product(s), please let me know so I can factor that into the timeline and total project investment.
3D Model Review We'll go over the 3D models and discuss any changes that need to be made.
3D Model/Texturing Revisions I'll work on any necessary revisions based on your feedback.
Phase 3 ( Week 4 - 5 )
Scene Development When the 3D models and textures are ready, I'll
open my 3D programs and begin building out the scene. Focusing on the
textures, colors, materials, and lighting of each product.
Adding 3D Environment Props: During this stage, I will dress the scene with various prop elements, third-party 3D models, or, in some cases, models created by me if they are not available online.
Adjusting Camera Views: Once the scene has been dressed up, I will start experimenting with various camera views and find the ones that really compliment the product.
Test Stills I'll create test stills for you to review and approve. This will
ensure that we are both on the same page in terms of how each product
appears and progresses.
Test Still Revisions I'll work on any necessary revisions based on your
feedback.
Phase 4 ( Week 6 )
Final High-Resolution Renders Once the test stills have been approved,
I'll go ahead and render out the high resolution versions in PSD format.
Revisions for Final Renders I'll work on any necessary revisions based
on your feedback.
For Web Export I will export the necessary image formats for web.
Final Deliverables All final deliverables will be sent to you via download
link.
Revisions Disclaimer I'll give you one of revisions for minor tweaks and changes per phase. These could include post-production tone and color adjustments, as well as updating any decals or company logo on the final renders. Don't worry, I've got your back! After certain phases have been approved, changing the 3D model, materials, lighting, environment, textures, and so on is considered a major change. Please keep in mind that this may cause the agreed upon timeline to be extended, and I'll discuss any additional charges based on my hourly rate for implementing these significant changes.
What's included
High Resolution Lifestyle Product Render(s) for Print and Web (*2 to 6 Weeks)
I will provide high-resolution lifestyle product render(s)(maximum resolution 4500px by 4500px, 300dpi) for your website, marketing materials, e-commerce store, or any other internal company use. The number of renders depends on your requirements. Final renders will be saved in popular formats like PSD, TIFF, PNG, and JPEG. Please let me know if you require a higher resolution than 4500px by 4500px, and I'll factor it into the estimated project investment. *The timeline listed above is an estimate and will vary depending on the project's scope.
Example projects
