Strategic Concept Development & High-Impact Advertising Design

Starting at

$

50

/hr

About this service

Summary

I offer concept-driven advertising design that blends striking visuals with strategic messaging to create campaigns that resonate and convert. With a background in both fine art and healthcare communication, I craft bold, meaningful designs that speak to both logic and emotion. My ability to merge creativity with clarity sets my work apart and ensures your message is not only seen—but remembered.

Process

Discovery – I gather information about your goals, audience, and tone.
Concept Development – I brainstorm and present layout options, copy directions, and key visuals.
Design & Layout – I create polished ads using your brand assets or original illustration/photo editing as needed.
Feedback & Revisions – Two rounds of refinement based on your feedback.
Final Delivery – I deliver optimized files for print, web, or publication, ensuring all specs are met.

FAQs

  • What do you need from me to get started?

    I’ll need your campaign goals, target audience, ad specs (print or digital), any existing assets (logos, copy, brand guidelines), and deadlines.

  • Can you help with the concept or message?

    Yes! I specialize in developing the visual concept and integrating messaging that aligns with your brand’s voice and strategic objectives.

  • What industries do you design ads for?

    I have experience in healthcare, fashion, beauty, and lifestyle, designing for both consumer and professional audiences with a focus on tone, clarity, and compliance.

  • What’s included in the ad design?

    Each project includes concept development, custom layout, copy integration, image editing or illustration, and final delivery in required formats.

  • Will the files be ready for publication?

    Absolutely. I deliver high-resolution, print-ready PDFs and optimized digital formats, adhering to publication specifications or platform guidelines.

  • Do I own the ad design once the project is complete?

    Yes, upon final delivery and full payment, you’ll receive full usage rights for the approved ad design, ready to use across print, digital, or promotional platforms.

  • Can you work with existing brand assets?

    Yes! I’m happy to work with your current branding—logos, color palette, fonts, and any prior materials—to ensure your ad remains visually consistent and on-brand.

  • How many concepts will I see?

    Typically, I provide one strong, refined concept—but if requested, I can include up to 2–3 initial directions, depending on the scope of the project.

  • Do you offer retainer or multi-ad packages?

    Yes. If you need a series of ads or ongoing support, I offer bundled or retainer options. Let’s discuss what works best for your campaign.

  • How long does it take to complete an ad?

    Most single ads take 3–5 business days from concept to final files, depending on the complexity and feedback cycle. Rush delivery is also available.

  • Can you help source or edit imagery?

    Yes! I can source stock photos, retouch existing images, or create illustrations to match the concept and mood of your campaign.

  • Do you design ads for both print and digital?

    Yes, I design for both formats and ensure each file meets the technical specs of its final use—whether it's a magazine ad, banner, social post, or web display.

  • Can I use the ad across multiple platforms?

    Absolutely. I can adapt the design to fit different formats or sizes if needed—just let me know the platforms you plan to use it on.

  • What if I don’t have finalized copy yet?

    No problem! I can work with a placeholder or draft and help shape the final message to fit the visual layout smoothly.

  • Do you provide animated ads?

    While I primarily focus on static ads, I can create layered files that are ready for animation or collaborate with a motion designer if needed.

  • Can you design ads in multiple languages?

    Yes! I’ve worked on bilingual and multilingual ads before and can adjust the layout to suit different languages, including French and English.

  • What makes a good advertisement design?

    A great ad is visually striking, easy to understand, and emotionally resonant. I focus on a clear hierarchy, strong imagery, and a message that motivates people to take action.

  • Can I give feedback during the design process?

    Yes—collaboration is key! I include two revision rounds and encourage feedback to make sure the final design aligns perfectly with your goals.

  • Can you match the style of an existing campaign?

    Yes. I can align the design to match your ongoing campaign’s tone, style, and layout so it feels consistent across platforms and materials.

  • Do you create ad campaigns or just single ads?

    I offer both. I can design a single impactful ad or develop a full campaign with multiple formats and variations to support your launch or promotion.

  • What if I need changes after the project is completed?

    I’m happy to offer continued support at an hourly rate or as part of a follow-up package if your needs evolve after delivery.

What's included

  • Custom Concept-Driven Ad Campaigns (Print & Digital)

    You'll receive professionally designed ads tailored to your brand’s message and audience, delivered in print-ready and web-optimized formats. Includes visual concepting, copy integration, and up to 3 design revisions.


Skills and tools

Advertisement Designer

Graphic Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Industries

Advertising
Arts & Entertainment
Beauty