What's included

• Deep Competition Research

  Did you know I used to be a Digital Marketer too? I don't just design what looks good, I design for effective results. This is a deep dive into your market competitors—analyzing their branding strengths, weaknesses, and opportunities—to ensure your brand stands out strategically and authentically. This ensures you are familiar to your customer and are ahead of the trends.

• Brand Keywords

  A curated set of descriptive words that define your brand’s personality and voice—helping shape consistent messaging across all platforms and communications. This is included within the brand book as a messaging guide.

• Brand Guidelines Book

  Your brand’s rulebook—a beautifully designed manual that ensures consistency across every touchpoint. This includes logo usage, color codes, typography, imagery, and tone of voice, so your team (or future designers) can keep your brand looking polished and professional. I'll provide it as a PDF and as a print-ready file.

• Creative Direction

  A strategic vision for how your brand shows up in the wild. From website styling to social media aesthetics, this ensures every piece of content feels cohesive and intentional. Within the brand book you will have a comprehensive guide to the brand strategy, application examples, and design mockups for examples of the brand usage.

• Primary Logo

  The cornerstone of your brand. A timeless, strategic mark that captures the essence of your business—designed to make a strong first impression and leave a lasting one. Delivered in multiple formats (PNG, JPG, SVG, EPS) for print and digital use.

• Secondary Logo

  A flexible alternative to your primary logo, perfect for different layouts and applications (like social media, packaging, or favicons) while maintaining brand recognition. Delivered in multiple formats (PNG, JPG, SVG, EPS) for print and digital use.

• Submark

  A simplified, scalable signature—ideal for small spaces, social profiles, or as a subtle brand stamp. Think of it as your brand’s shorthand. Delivered in multiple formats (PNG, JPG, SVG, EPS) for print and digital use.

• Ready-To-Use Logo Assets

  Launching a brand is exciting, and no time is wasted here! I'll provide you with graphics to use for profile pictures, a favicon for your website, and social media banner graphics. You'll be able to start using your brand instantly, with ease!

• Typography Suite

  Fonts that speak your brand’s language. A harmonious pairing of typefaces for headlines, body text, and accents—ensuring readability and personality in every word. A strategic font pairing for headline, subhead, body, and quotes that reflects your brand’s personality—delivered with licensing details and styling recommendations. You'll get the licensed font files (OTF and TTF) and a font pairing guide.

• Color Palette

  A curated selection of hues that evoke the right emotions and set the tone for your brand. From bold primaries to nuanced neutrals, every shade is chosen with intention. You'll have the HEX, RGB, CMYK, and Pantone Codes to ensure you can use the colors during any kind of project.

• Photography Style

  Guidelines for imagery that aligns with your brand’s mood—from lighting and composition to filters and subject matter. Because every photo should feel like it belongs to your world. The photography mood board will be included and if your brand necessitates, a custom Lightroom preset may be included.

• Pattern & Texture

  Unique design elements that add depth and character to your brand. Whether organic and hand-drawn or sleek and geometric, these details make your visuals unmistakably you. The patterns will be delivered as vector and PNG files for flexibility of use.

• Custom Illustration or Illustrative Elements

  Similar to pattern and texture, these elements help build a world around your brand to highlight the experience of your product/service. These elements could be hand-drawn illustrative icons, custom digital graphics, collage-style photographs, or whatever your brand's narrative calls for.

• Social Media Templates

  You don't need to come up with anything on your own! I'll design a variety of branded social media post templates, allowing you or your team to edit and post with minimal effort. These are delivered through Canva or your preferred design platform.