Foundational Brand PackageErica Warfield
I create strategic brand foundations that are designed to perform. Through competitor research and audience insights, I craft logos, color palettes, typography, and patterns that differentiate your brand while speaking directly to your ideal customers. The result is a cohesive, memorable identity that builds trust and recognition for your business.
What's included
Light Competitor Research
Did you know I used to be a Digital Marketer too? I don't just design what looks good, I design for effective results. This is a deep dive into your market competitors to ensure your brand stands out strategically and authentically. This ensures you are familiar to your customer and are ahead of the trends.
Brand Style Guide
Your brand’s style guide is a beautifully designed PDF that ensures consistency across every touchpoint. This style guide will showcase the intended use of the brand, examples of the brand in context (mockups), and how each design element should work together. This includes logo usage, color codes, typography, and patterns. I'll provide it as a PDF and as a print-ready file.
Primary Logo
The cornerstone of your brand. A timeless, strategic mark that captures the essence of your business—designed to make a strong first impression and leave a lasting one. Delivered in multiple formats (PNG, JPG, SVG, EPS) for print and digital use.
Secondary Logo
A flexible alternative to your primary logo, perfect for different layouts and applications (like social media, packaging, or favicons) while maintaining brand recognition. Delivered in multiple formats (PNG, JPG, SVG, EPS) for print and digital use.
Submark
A simplified, scalable signature—ideal for small spaces, social profiles, or as a subtle brand stamp. Think of it as your brand’s shorthand. Delivered in multiple formats (PNG, JPG, SVG, EPS) for print and digital use.
Typography
Fonts that speak your brand’s language. A harmonious pairing of typefaces for headlines, body text, and accents—ensuring readability and personality in every word. A strategic font pairing for headline, subhead, body, and quotes that reflects your brand’s personality—delivered with licensing details and styling recommendations. You'll get the licensed font files (OTF and TTF).
Color Palette
A curated selection of hues that evoke the right emotions and set the tone for your brand. From bold primaries to nuanced neutrals, every shade is chosen with intention. You'll have the HEX, RGB, CMYK, and Pantone Codes to ensure you can use the colors during any kind of project.
Pattern(s)
Unique design element(s) that add depth and character to your brand. Whether organic and hand-drawn or sleek and geometric, these details make your visuals unmistakably you. The patterns will be delivered as vector and/or PNG files for flexibility of use.
FAQs
The Foundational Package includes core elements like your logo, color palette, typography, and basic guidelines to establish your visual identity.
The Complete Brand Package builds on this with deeper market research, competitor analysis, a complete brand voice guide, custom patterns, social media templates, editable templates, custom illustrations, and a detailed rollout plan. It ensures your brand launches with full consistency and impact across every platform.
Clients who upgrade often share that the Strategic Package saves them time and ensures their brand makes a powerful first impression.
Absolutely! A logo is a great starting point, but a strong brand is so much more. Think of your logo as the flag of your brand. It’s important, but it’s not the whole country.
I can work with your existing logo and build out a full brand system around it.
Yes! I would be thrilled to help you design your website, implement the website, apply the brand across your social media profiles, and assist in getting your brand out to the world!
Let's talk more and determine how I can help you launch. An additional fee will be discussed according to the size and complexity of the implementation.
Example work
Erica's other services
Starting at$2,500
Duration3 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Brand Designer
Brand Strategist
Logo Designer
Service provided by
Erica Warfield New York, USA
- $1k+
- Earned
- 1
- Paid projects
- 5.00
- Rating
- 20
- Followers
Foundational Brand PackageErica Warfield
Starting at$2,500
Duration3 weeks
Tags
Adobe Illustrator
Adobe Photoshop
Brand Designer
Brand Strategist
Logo Designer
I create strategic brand foundations that are designed to perform. Through competitor research and audience insights, I craft logos, color palettes, typography, and patterns that differentiate your brand while speaking directly to your ideal customers. The result is a cohesive, memorable identity that builds trust and recognition for your business.
What's included
Light Competitor Research
Did you know I used to be a Digital Marketer too? I don't just design what looks good, I design for effective results. This is a deep dive into your market competitors to ensure your brand stands out strategically and authentically. This ensures you are familiar to your customer and are ahead of the trends.
Brand Style Guide
Your brand’s style guide is a beautifully designed PDF that ensures consistency across every touchpoint. This style guide will showcase the intended use of the brand, examples of the brand in context (mockups), and how each design element should work together. This includes logo usage, color codes, typography, and patterns. I'll provide it as a PDF and as a print-ready file.
Primary Logo
The cornerstone of your brand. A timeless, strategic mark that captures the essence of your business—designed to make a strong first impression and leave a lasting one. Delivered in multiple formats (PNG, JPG, SVG, EPS) for print and digital use.
Secondary Logo
A flexible alternative to your primary logo, perfect for different layouts and applications (like social media, packaging, or favicons) while maintaining brand recognition. Delivered in multiple formats (PNG, JPG, SVG, EPS) for print and digital use.
Submark
A simplified, scalable signature—ideal for small spaces, social profiles, or as a subtle brand stamp. Think of it as your brand’s shorthand. Delivered in multiple formats (PNG, JPG, SVG, EPS) for print and digital use.
Typography
Fonts that speak your brand’s language. A harmonious pairing of typefaces for headlines, body text, and accents—ensuring readability and personality in every word. A strategic font pairing for headline, subhead, body, and quotes that reflects your brand’s personality—delivered with licensing details and styling recommendations. You'll get the licensed font files (OTF and TTF).
Color Palette
A curated selection of hues that evoke the right emotions and set the tone for your brand. From bold primaries to nuanced neutrals, every shade is chosen with intention. You'll have the HEX, RGB, CMYK, and Pantone Codes to ensure you can use the colors during any kind of project.
Pattern(s)
Unique design element(s) that add depth and character to your brand. Whether organic and hand-drawn or sleek and geometric, these details make your visuals unmistakably you. The patterns will be delivered as vector and/or PNG files for flexibility of use.
FAQs
The Foundational Package includes core elements like your logo, color palette, typography, and basic guidelines to establish your visual identity.
The Complete Brand Package builds on this with deeper market research, competitor analysis, a complete brand voice guide, custom patterns, social media templates, editable templates, custom illustrations, and a detailed rollout plan. It ensures your brand launches with full consistency and impact across every platform.
Clients who upgrade often share that the Strategic Package saves them time and ensures their brand makes a powerful first impression.
Absolutely! A logo is a great starting point, but a strong brand is so much more. Think of your logo as the flag of your brand. It’s important, but it’s not the whole country.
I can work with your existing logo and build out a full brand system around it.
Yes! I would be thrilled to help you design your website, implement the website, apply the brand across your social media profiles, and assist in getting your brand out to the world!
Let's talk more and determine how I can help you launch. An additional fee will be discussed according to the size and complexity of the implementation.
Example work
Erica's other services
$2,500