Email Marketing & Campaign

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About this service

Summary

Want to boost open rates, improve click-through rates, or drive more sales from email campaigns? Let’s set ambitious yet achievable targets.
Example Goal: Increase email sales revenue by 46% in six months.
How We’ll Track It: Metrics like open rates, click-through rates (CTR), and conversion rates using platforms like Mailchimp or Klaviyo.
Why This Works
Email marketing remains one of the highest-ROI channels. With targeted campaigns and engaging content, I’ll help you turn subscribers into loyal customers.

What's included

  • Building Your Email List

    A robust email list is essential for success. Here’s how I’ll grow yours:  Lead Magnets: Offer valuable resources like eBooks or discounts in exchange for email addresses.  Signup Forms: Optimize forms on your website and landing pages.  List Segmentation: Organize contacts based on behaviour, preferences, or demographics.

  • Crafting the Right Content

    Engaging content is key to keeping your audience hooked. I’ll:  Personalize Emails: Use names and tailor content to recipient interests.  Include Compelling CTAs: Encourage clicks with clear, action-driven language.  Create Value-Driven Content: Share updates, tips, and exclusive offers.

  • Automated Email Campaigns

    Automation saves time and improves efficiency. I’ll set up:  Welcome Series: Engage new subscribers with a warm introduction.  Abandoned Cart Emails: Recover potential sales.  Re-engagement Campaigns: Win back inactive subscribers.

  • A/B Testing

    I’ll experiment with subject lines, send times, and design to find what resonates best with your audience. Example: Test whether "15% Off Today Only" or "Exclusive Deal Just for You" drives higher engagement.

  • Tracking and Reporting

    You’ll get clear updates on your campaigns:  Weekly Snapshots: Key metrics at a glance.  Monthly Deep Dives: Detailed performance analysis and actionable insights.

Recommendations

(5.0)

Natasha Nylor

Client • Jan 1, 2025

I highly recommend Michael is an exceptional Facebook Ads manager who truly knows his craft. Professional, goal-driven and super easy to work with, he’s always open to feedback and ready to go the extra mile handling every campaign seamlessly and effectively.

Tracy Becton

Client • Nov 11, 2024

Mike has been an exceptional copywriter and Sales Strategist. He took the time to truly understand my vision for the project and consistently surpassed my expectations. His dedication and commitment to preparing the Project for its launch have been unwavering. Mike pays attention to detail and he has a talent for converting your ideas into functional components for your business. I am confident that Mike's valuable contributions to my company and brand will make a significant impact.


Skills and tools

Digital Marketer
Copywriter
Copy Strategist
Active Campaign
Google Docs
Klaviyo
MailChimp

Work with me