What's included

• Understanding Your Brand Voice

  Copy must reflect your brand’s personality, values, and vision. I’ll take the time to fully understand what makes your brand unique.  Audit Current Content: Identify what resonates with your audience and areas for improvement.  Define Your Tone: Whether formal, conversational, quirky, or authoritative, I’ll ensure consistency across all platforms and formats.  Collaborative Approach: Work closely with your team to maintain authenticity and ensure alignment with your brand’s identity. By defining and adhering to your brand’s voice, we’ll build a stronger connection with your audience.

• Competitor Research

  Understanding your competitors is essential to creating standout content. Here’s what I’ll do:  Content Strategies: Analyse what topics, formats, and messaging strategies are most effective for your competitors.  Messaging Gaps: Identify areas where competitors fall short, allowing us to provide superior, more engaging content.  Best Practices: Leverage insights from successful competitor campaigns while ensuring originality. This analysis helps position your brand as a leader in your industry.

• Writing High-Impact Copy

  Creating content that grabs attention and drives action is my specialty. Here’s what I’ll deliver:  Web Copy: Craft compelling content for landing pages, product descriptions, and service pages that guide visitors toward conversions.  Ad Copy: Write punchy headlines, persuasive body text, and effective CTAs tailored to platforms like Google Ads, Facebook, and Instagram.  Email Copy: Develop personalized, value-driven campaigns that foster relationships and encourage repeat engagement. This includes: Welcome emails for new subscribers, Promotional campaigns to boost sales, and Drip sequences to nurture leads over time. Each piece will be designed to meet your specific objectives and connect with your audience on a deeper level.

• Editing and Optimization

  Great writing is in the details. I’ll ensure every word counts by:  Refining Drafts: Focusing on clarity, and conciseness, and eliminating redundancies.  Tailoring Content: Adapting for the intended audience while maintaining the brand’s voice.  SEO Integration: Incorporating relevant keywords seamlessly to improve search engine visibility without compromising readability.  Formatting: Ensuring proper structure, such as bullet points and headings, to enhance readability and engagement. Every draft will be reviewed multiple times to achieve perfection.

• Deliverables and Feedback

  You’ll receive a professionally crafted copy that’s ready to publish. Here’s the process:  Initial Draft: Delivered within agreed timelines.  Feedback Loop: Collaborate to refine and address specific requests.  Final Delivery: Ensure satisfaction before completing the project. Your input is invaluable in creating copy that truly represents your brand.