Ads Management & CampaignsMichael Esan
What do you want? Better ROI on your ad spend, increased brand awareness, or a surge in lead generation? I’ll help define clear, actionable goals structured to your needs.
Example Goal: Achieve a 30% increase in conversions within three months.
How We’ll Track It: Google Ads Manager, Facebook Ad Insights, and in-depth analytics tools to measure clicks, conversions, and engagement.
Why This Works: With a focused approach to targeting, creative, and optimization, this plandelivers measurable results that matter to your business.
What's included
Targeting the Right Audience
Ads are only as good as the audience they reach. I’ll ensure your campaigns
are hyper-targeted for maximum impact. Demographics: Age, gender, income, and education level. Psychographics: Interests, buying behaviour, and pain points. Location: Geographic targeting to reach local, national, or
international audiences as needed.
The Plan: Develop detailed customer personas and use tools like Facebook’s
Lookalike Audiences to expand your reach to similar prospects.
Competitor Analysis
Knowing your competition is key to standing out. What I’ll Analyse: Competitors’ ad copy, targeting strategies, and ad designs. How I’ll Use It: Highlight your unique selling points and ensure your campaigns are a step ahead.
Example: If competitors focus on price, we’ll focus on value and quality.
Designing Impactful Ads
Visuals and copy are the heart of successful ad campaigns. Here’s how I’ll
create scroll-stopping ads: Creative Elements: Vibrant visuals, catchy headlines, and compelling calls-to-action (CTAs). Formats: Utilize carousel ads, video ads, and static imagery based on platform best practices. A/B Testing: Test different designs and messages to optimize performance.
Ad Campaign Management
Running ads requires constant monitoring and tweaking. I’ll handle: Budget Allocation: Ensuring every dollar is spent wisely. Performance Tracking: Regularly reviewing KPIs to ensure campaigns are meeting their goals. Adjustments: Quickly refining campaigns that aren’t performing well.
Tools: Facebook Business Manager, Google Ads Manager, and TikTok Ads Manager.
Retargeting Strategies
Not every visitor converts immediately. I’ll ensure we capture those opportunities. Dynamic Retargeting Ads: Serve personalized ads to previous visitors. Email Ad Integration: Combine retargeting with email marketing for multi-channel effectiveness.
Example: If a user abandons their cart, they’ll see an ad offering a discount.
Reporting and Communication
You’ll always know where your money is going and the results it’s generating. Weekly Updates: A snapshot of campaign performance. Monthly Reports: Detailed insights and recommendations for future
campaigns.
Michael's other services
Contact for pricing
Tags
Facebook Business Manager
Facebook Pixel
Google Docs
Google Sheets
Facebook Ads Manager
Sales Manager
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Michael Esan Lagos, Nigeria
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Ads Management & CampaignsMichael Esan
Contact for pricing
Tags
Facebook Business Manager
Facebook Pixel
Google Docs
Google Sheets
Facebook Ads Manager
Sales Manager
What do you want? Better ROI on your ad spend, increased brand awareness, or a surge in lead generation? I’ll help define clear, actionable goals structured to your needs.
Example Goal: Achieve a 30% increase in conversions within three months.
How We’ll Track It: Google Ads Manager, Facebook Ad Insights, and in-depth analytics tools to measure clicks, conversions, and engagement.
Why This Works: With a focused approach to targeting, creative, and optimization, this plandelivers measurable results that matter to your business.
What's included
Targeting the Right Audience
Ads are only as good as the audience they reach. I’ll ensure your campaigns
are hyper-targeted for maximum impact. Demographics: Age, gender, income, and education level. Psychographics: Interests, buying behaviour, and pain points. Location: Geographic targeting to reach local, national, or
international audiences as needed.
The Plan: Develop detailed customer personas and use tools like Facebook’s
Lookalike Audiences to expand your reach to similar prospects.
Competitor Analysis
Knowing your competition is key to standing out. What I’ll Analyse: Competitors’ ad copy, targeting strategies, and ad designs. How I’ll Use It: Highlight your unique selling points and ensure your campaigns are a step ahead.
Example: If competitors focus on price, we’ll focus on value and quality.
Designing Impactful Ads
Visuals and copy are the heart of successful ad campaigns. Here’s how I’ll
create scroll-stopping ads: Creative Elements: Vibrant visuals, catchy headlines, and compelling calls-to-action (CTAs). Formats: Utilize carousel ads, video ads, and static imagery based on platform best practices. A/B Testing: Test different designs and messages to optimize performance.
Ad Campaign Management
Running ads requires constant monitoring and tweaking. I’ll handle: Budget Allocation: Ensuring every dollar is spent wisely. Performance Tracking: Regularly reviewing KPIs to ensure campaigns are meeting their goals. Adjustments: Quickly refining campaigns that aren’t performing well.
Tools: Facebook Business Manager, Google Ads Manager, and TikTok Ads Manager.
Retargeting Strategies
Not every visitor converts immediately. I’ll ensure we capture those opportunities. Dynamic Retargeting Ads: Serve personalized ads to previous visitors. Email Ad Integration: Combine retargeting with email marketing for multi-channel effectiveness.
Example: If a user abandons their cart, they’ll see an ad offering a discount.
Reporting and Communication
You’ll always know where your money is going and the results it’s generating. Weekly Updates: A snapshot of campaign performance. Monthly Reports: Detailed insights and recommendations for future
campaigns.
Michael's other services
Contact for pricing