Nurturing your customers and keeping them engaged with personalized communication relies on automating repetitive tasks and delivering timely, relevant messages based on user behavior.

Your business can drive more sales by freeing up valuable time for strategic initiatives. Take the pressure off yourself by hiring me to Build and Manage it for you!

1. Initial Consultation

Objective: Understand your goals, target audience, and project specifics.

Activities: Conduct a discovery meeting to discuss the email marketing objectives, existing subscriber lists, and any ongoing campaigns.

2. Audience Segmentation

Objective: Identify and categorize your target audience for effective personalization.

Activities: Analyze subscriber data and create detailed personas to segment the audience based on demographics, interests, and behaviors.

3. Content Planning

Objective: Develop a strategic content plan for the email series or newsletter.

Activities: Create an editorial calendar that outlines the topics, themes, and key messages for each email, ensuring consistency and relevance.

4. Subject Line and Preview Text Development

Objective: Craft compelling subject lines and preview text to increase open rates.

Activities: Brainstorm and test various subject line and preview text options to determine the most effective combinations.

5. Email Copy Drafting

Objective: Write the initial drafts of the email series or newsletter content.

Activities: Craft engaging and persuasive copy that delivers value, highlights benefits, and includes clear CTAs tailored to each audience segment.

6. Client Review and Feedback

Objective: Gather your input on the drafts.

Activities: Present the initial drafts to you for review, soliciting feedback on content, tone, and any necessary adjustments.

7. Revisions and Finalization

Objective: Refine the copy based on your feedback.

Activities: Make revisions to the drafts, ensuring all your suggestions are incorporated and the copy meets high-quality standards.

8. Final Delivery

Objective: Provide the completed copy to you.

Activities: Deliver the final copy in a clean, organized format, ready for implementation in your email marketing platform.

9. Post-Launch Support and Reporting

Objective: Ensure ongoing effectiveness of the email campaigns and provide performance insights.

Activities: Offer support for any adjustments needed after the launch, monitor campaign performance, and provide regular reports on key metrics such as open rates, click-through rates, and conversions.