Full brand identity

Tinashe Tsuro

(0)

Starting at

1,200

About this service

Summary

Brand identity design with me is a collaborative process. I encourage regular feedback throughout the process to ensure the project's goals are met effectively. There is much merit in this as thorough communication often leads to a cleat sense of direction as to why certain decisions are being made and where the project and ultimately the brand is headed. Attention to detail is one of my strong suits so it is quintessential that I garner as much as information possible from the client to glean ideas pertinent to the project.

What's included

Brand Core/ Strategy
A documenting detailing everything about the foundation and formation of the brand including: - Mission and vision - Value proposition - Brand values - Brand voice - Brand attributes - Ideal customer profile
Logo package
- Primary, secondary logos - 2-3 brand marks - brand pattern
Colour palettes
- clear definition of primary, secondary and accent colours with colour codes.
Typography pairings
- Names of all fonts in use and where to apply them in branding
Social media graphics
- Social media posts - Instagram highlights covers, Instagram stories, Reel cover images - LinkedIn + Facebook banners
Brand collateral 1 (print collateral)
- Business cards - Letterhead - Folder - ID cardholder - Direct mail envelope - Lanyards - Banners and Billboards - Book covers
Brand collateral 2 (digital collateral)
- Email signatures - Landing page - Newsletters - Quote templates - Invoice templates
Brand Guidelines
A document detailing how to use all assets of the brand.