What's included

• Brand Naming

  If you're a startup and need the perfect name to go with your brand, I'm at your service. Coming up with a brand name can be daunting especially if your business is in a saturated market, which is why i like to dive deep into your brand story to glean valuable insights into what makes your brand unique. Together we would explore your mission and core values as well as analyze the common industry trends in naming similar businesses including your closest competitors. The goal is to inspire a bespoke name that is ideal in encapsulating your essence and sets you apart from the generic monikers out there.

• Primary logo

  After going through the process of curating mood boards and style-scapes, and subsequently getting your approval for them, I will design the main logo for your brand that will be based on the creative direction you would have decided on.

• Secondary logo

  Depending on the type of logo the primary variant would be, the secondary logo will be a simplified version of the main logo providing flexibility in application of the brand in various contexts whether it be smaller areas, specific applications or alternative design requirements.

• Logo mark

  This a simplified icon representing your brand. This deliverable is a versatile icon that can be used throughout your branding where your main logos may be considered overbearing i.e. as a favicon for your website or maybe on smaller stationery items such as lanyards and stickers.

• Typography

  All the fonts used in the logo will be included as a deliverable as well as the pairings of fonts that complement the logo to be used in branding elsewhere. This is to ensure a cohesive image of your brand across multiple platforms and media. A more detailed guide on how to use them in numerous cases would be included in my more expansive brand identity package listed on my profile.

• Colour palette

  This deliverable features a collection of colours used in your logo and overall brand as well their specific colour codes so that you consistently use the same colours wherever your brand is applied.

• Mockups

  These will be useful in depicting how your logo would look like in real life use cases. This is a perfect way to ensure that you are satisfied with the logo prior to any commitment to printing. If any changes need to be made, you wont have to waste money in reprinting.

• Source files

  Every file delivered to the client will be in the following formats: JPEG, PNG, PDF, SVG, EPS, GIF, PSD.