Visual Identity Essentials

João Vicente

Starting at

900

About this service

Summary

You need a brand that stands out and is memorable! I can assist you with that by creating your brand identity, complete with all the necessary graphic elements and applications to help you stand out and be unique in your market.

Process

Analysis and Collection

We start with a questionnaire and the collection of visual references. Then, we hold an alignment meeting, to clarify doubts and deepen the brand's context.

Creative Direction

Having an idea changes the world, and it has the power to direct graphic and conceptual reasoning. That's why it's such an important stage in this process. It will allow us to find a different approach from the ordinary.

Visual Creation

Based on the previously defined idea, I begin developing the brand's visual elements. The applications are tested and all the details are adjusted to ensure coherence and impact.

Presentation and Delivery

At this stage, the final result is presented, explaining the decisions made for each choice, as well as how to maintain coherence in the future. After approval, the files and materials developed throughout the process are delivered to Google Drive.

What's included

Logo + Variations
Logotype, symbol, logo combinations, alternative combinations, associations and colors, placements.
Color Palettes
Primary palette, secondary palette, proportions, combinations, usage examples.
Typography
Primary typeface, secondary typeface, weights, hierarchy, usage examples.
Photo & Video Art Direction
Moodboard and recommendations for the artistic direction of your photo and video content.
Projections
Fictitious staging of your identity on: social media, email marketing, business cards, menus, letters, envelopes, signage, packaging, textiles, etc.
Additional Services
If needed: creation of digital or print formats, layout design, preparation for printing (menus, cards, packaging, signage, display, banners, stories, digital ads, etc.).

Example projects