Brand Identity

João Vicente

Starting at

1,800

About this service

Summary

I help brands find their voice, define their essence, and express themselves with clarity and beauty — from strategy to visual identity. My process blends deep conversation, thoughtful research, and intentional design to create brands that feel as good as they look. What makes this service unique is the balance between strategic depth and emotional storytelling, ensuring your brand is not only consistent but truly unforgettable.

Process

Brand Strategy Discovery Engaging and relaxed conversations designed to uncover the essence of your brand, where you are and where you want to go. Together, we explore your business landscape, audience insights, market context, and the values and personality that shape your brand’s identity.

Internal Research & Analysis A deep dive into all collected insights, identifying patterns, strategic opportunities, and red flags. This process transforms scattered ideas into a structured foundation that supports clear, meaningful brand direction.

Strategic Brand Report A visually engaging document that consolidates all strategic thinking into a cohesive roadmap. This report provides clarity and direction, ensuring every step taken is grounded in purpose and aligned with your brand goals.

Brand Platform Defining the strategic core of your brand through a clear articulation of purpose, promise, positioning, values, personality, and audience. The platform acts as the compass for your entire brand, guiding both internal decisions and external communication with clarity and coherence.

Verbal Identity Shaping the way your brand speaks and connects. Through an intentional approach to storytelling, tone of voice, and signature phrases, your brand finds its unique rhythm and vocabulary. This verbal universe not only ensures consistency across all messages but also creates emotional resonance, building a voice that feels authentic and unmistakably yours.

Visual Identity Bringing your brand to life through a distinctive and aligned visual system. Every design decision, from logo to color palette, from typography to visual motifs, is made to reflect your essence and resonate with your audience. This visual expression becomes the face of your brand, balancing beauty, clarity, and strategy to ensure you are instantly recognizable and consistently memorable.

Brand Guidelines A comprehensive brand manual that unifies strategy, voice, and visuals into one consistent and accessible guide. This document ensures that anyone working with your brand knows how to express it accurately, beautifully, and with integrity.

What's included

Brand Strategy
A visually engaging document that consolidates all strategic thinking into a cohesive roadmap. This report provides clarity and direction, ensuring every step taken is grounded in purpose and aligned with your brand goals.
Verbal Identity
Crafting the voice of your brand through a unique and authentic verbal system. Everything your brand says, and how it says it, shaped with purpose and personality.
Brand Platform
This is the compass that guides all brand decisions and communications. Defining the strategic core of your brand through a clear articulation of, Purpose & Promise, Positioning & Differentiation, Brand Values, Brand Personality, and Target Audience.
Visual Identity
All designed to reflect your brand’s personality and resonate with your audience. Translating your brand strategy into a compelling visual language, primary and secondary logo design, color palette, brand typography and graphic elements.
Brand Guidelines
A comprehensive brand manual that unifies strategy, voice, and visuals into one consistent and accessible guide. This document ensures that anyone working with your brand knows how to express it accurately, beautifully, and with integrity.
Additional Services
If needed: creation of digital or print formats, layout design, preparation for printing (menus, cards, packaging, signage, display, banners, stories, digital ads, etc.).

Example projects