Strategic Brand Identity Design
Brands by Chavi
5
Starting at
$
2,500
About this service
Summary
Process
FAQs
What’s included in the Strategic Brand Identity Service?
This service includes a detailed brand strategy, creative direction through mood boards, a unique brand identity design, and a brand presentation with real-world mockups. You’ll also receive brand guidelines and all necessary files to maintain consistency across all platforms.
What’s the difference between a brand strategy and brand identity?
The brand strategy focuses on defining your brand’s purpose, target audience, and market position, while the brand identity design translates that strategy into visuals like logos, colors, and typography that represent your brand’s personality and message.
How long does it take to complete the package?
The entire process typically takes around 4 weeks, from the initial questionnaire to delivering the final files.
What types of files will I receive?
You’ll receive your logos and brand assets in multiple file formats, including PDF, PNG, JPEG, and vector files (AI or EPS), making it easy to use across different platforms and media.
Can I make changes to the brand concept after it’s presented?
Yes, you can request up to 2 revisions per deliverable to ensure the final result meets your expectations. However, the concept is based on the mood board you choose, so the core direction remains consistent. A second concept can be worked on for an additional fee.
Why do you offer only one brand concept?
By focusing on one strong, cohesive concept, I can ensure that the design fully aligns with the brand strategy and mood board we’ve established. This approach allows for a more focused and refined result, with the flexibility to make revisions based on your feedback.
How many revisions are provided for each deliverable?
Upto 2 revisions per deliverable can be made to ensure everything aligns with your vision. Additional revisions can be made for a fee, but I’ll work closely with you to get everything just right during the included revisions.
What if I need additional brand elements?
If you need more assets like business cards, packaging, or social media templates, I offer add-ons that can be tailored to your needs.
Can you help me with implementing my new brand?
While this package focuses on brand design, I’m happy to discuss further collaboration for implementing your new identity across different touchpoints like packaging, or marketing materials.
What's included
Brand Questionnaire
A simple questionnaire to help uncover your brand’s values, goals, and target audience, ensuring the design truly represents your business.
Brand Strategy
Based on your responses in the questionnaire, I’ll develop a detailed brand strategy document. This will include thorough research, competitor analysis, and insights to define your brand’s purpose, values, target audience, and unique market positioning, providing a solid foundation for your brand identity.
Creative Direction
Two to Three mood boards to inspire and guide the overall direction of your brand’s design.
Full Logo Suite
A primary logo, a secondary logo, and a versatile submark
Brand Color Palette
A tailored color scheme that reflects your brand’s values and personality.
Brand Typography
Two font pairings—one for headings and one for body text—chosen to complement your brand’s voice.
Brand Icons/Pattern
Custom icons or patterns that reflect your brand’s personality and can be used across various touchpoints, like your website, social media, and marketing materials.
Brand Guidelines with Mockups
A simple guide that explains how to use your logo, colors, and fonts correctly, helping you keep your brand looking professional and consistent.
Example projects
Recommendations
(5.0)
Client • Jan 17, 2025
Recommended
Working with Chavi was an absolute delight! Over the past year, she went above and beyond to help us with branding and collaterals for The Good Bamboo. Chavi was always readily available, offering multiple creative options that made decision-making seamless. Her efforts extended far beyond designing a logo or branding—she became our cheerleader, passionately supporting us during our brand launch. She truly brought our vision to life with stunning designs and thoughtful packaging that exceeded
Client • Jan 17, 2025
Recommended
Chavi has been one of the very few designers who understood my vision and inspiration for Buttr. She's very organised and systematic when it comes to client onboarding, communicating concepts and understanding changes. She's also receptive to feedback and takes any suggestions in good spirit. I loved working with her and would choose her work & process over others any day!
Client • Jan 17, 2025
Recommended
Chavi was absolutely amazing to work with! I found her on Instagram and immediately reached out because I could tell she could interpret a brand's identity very well with graphics + text. I am very very pleased with our brand assets, fonts, designs, and the entire process of working together. Highly recommend!
Client • Jan 8, 2025
Recommended
Chavi is a highly skilled and creative designer who brings both talent and professionalism to her work. It was a pleasure to collaborate with her, as she consistently delivered thoughtful and well-executed designs that aligned perfectly with the project’s goals. Her attention to detail and ability to translate ideas into impactful visuals made the entire process smooth and enjoyable. I highly recommend her for any design project.
Client • Jan 3, 2025
Recommended
Huge thanks for the fantastic work you've done creating our brand identity! Your work beautifully captures the essence of our brand and effectively communicate our values to our target audience. Your ability to understand our vision and bring it to life through your designs is a testament to your talent and dedication. I feel confident that this new brand identity will help us stand out in the market and resonate with our customers on a deeper level. Thank you for the exceptional work.
Client • Jan 1, 2025
Recommended
We had the pleasure of working with Chavi as our branding agent for Comal, and the experience was nothing short of exceptional. She is incredibly fast, prompt, and highly professional. Her ability to understand our vision and translate it into cohesive, eye-catching branding was truly impressive. Chavi's communication skills and responsiveness made the entire process smooth and efficient, even under tight deadlines. She not only delivered on time but often exceeded our expectations.
Client • Dec 29, 2024
Recommended
We had the pleasure of working with Chavi on branding my bakery, and the experience was exceptional. She not only designed a stunning logo that perfectly reflects the heart of my business but also elevated the brand with thoughtful packaging and marketing materials. From the elegant cake box designs to other creative touches, her attention to detail and professionalism exceeded expectations. We couldn't be happier with the incredible work. Highly recommend her.
Client • Dec 29, 2024
Recommended
Chavi is amazing at branding! Whether it's print ads, flyers, or business cards, her creativity always blew me away. What really stands out is how fast she works without ever cutting corners. She didn’t just create a logo for me—she put together a whole branding strategy that really sticks with people. I’ve had so many compliments on the logo from visitors to my website. Honestly, don’t be surprised if you get something extra special from her that customers won’t forget!
Client • Dec 28, 2024
Recommended
Chavi has been an absolute pleasure to work with. She delivered excellent results for my personal brand and has also worked on several other brands for my clients with the same level of dedication and creativity. Her pricing is fair, and her professionalism stands out. Highly recommended!
Client • Dec 28, 2024
Recommended
It has been a pleasure working with Chavi as a graphic designer for PatilKaki. She is not only exceptionally talented and skillful in her craft but is fun to work with. One thing that we've struggled with always is- communicating our needs to our prior designers. But with Chavi, she seamlessly accommodates requests, understanding the brand's needs and translating them into visually stunning designs with the LEAST back-and-forth. She is one of the best designers I have worked with.
Client • Dec 28, 2024
Recommended
Collaborating with Chavi has been amazing! She's not just an outstanding designer, but also very professional, great communicator and very responsive! It is so easy to work with her and can't wait to collaborate on new projects together again! 100% recommend her services!
Client • Dec 28, 2024
Recommended
I feel like the collaboration went very smoothly. Chavi understood the assignment very well, at first I was unsure if I liked the original design. But once I really sat down and looked at it, I seen all the potential within the branding, and then I noticed that it was very much something that I liked. Chavi was super professional and patient. She’s great at what she does and I would most definitely recommend her to anybody.
Duration
4 weeks
Skills and tools
Industries
Work with me