I build brand identities from the inside out; connecting positioning, visual identity and creative direction so the finished brand feels intentional across every touchpoint.

Projects can include identity direction, wordmark or logo development, typography, colour systems, brand applications, packaging direction, art direction and presentation of the final visual system.

My approach is especially suited to brands that want an editorial, culturally aware and visually distinctive identity rather than a templated branding package.

Ideal for Startups · New consumer brands · Rebrands · Fashion brands · Beauty brands · Lifestyle brands · Product-led businesses