Complete Visual Identity System
Starting at
$
7,200
About this service
Summary
FAQs
What do we need to have ready before starting?
Ideally: (1) Clear positioning statement or brand strategy document, (2) Defined target audience and brand personality, (3) Visual references or inspiration showing territories you want to explore, (4) Any existing brand assets to consider. If you don't have formal documents, that's fine - we'll capture everything needed in our alignment session.
How is this different from your Strategic Visual Identity service?
This service focuses purely on visual execution for businesses that already have clear positioning, personality, and audience definition. Strategic Visual Identity includes discovery, competitive research, positioning development, and brand personality frameworks - plus two complete visual directions. This service assumes you've already done that work (internally or with a strategist) and need expert design execution.
What if we realize mid-project that our positioning isn't as clear as we thought?
During our alignment session, if it becomes clear that positioning needs refinement, I'll recommend transitioning to the Strategic Visual Identity service instead. This includes the research and strategic foundation to ensure your visual identity truly differentiates. I'll credit your deposit toward the upgraded service.
Do you offer website design with this service?
This service focuses on visual identity only. If you need website design, explore the Complete Rebranding or Strategic Brand Launch services, which include web design and development. I can also add website design as a separate engagement after identity work is complete.
Can you work within our existing brand framework or style guide?
This service is designed for creating new visual identity systems from scratch. If you need evolution of an existing brand, the Brand Refresh service is a better fit. However, if you have established positioning but need a completely new visual direction, this service works perfectly.
What's included
Complete Logo System
Primary mark, secondary marks, and submarks designed for versatility across all applications. Delivered in AI, EPS, SVG, and PNG formats with multiple color variations (full color, black, white, single-color) and detailed usage guidelines.
Strategic Color Palette
Complete color system aligned to your brand personality and audience expectations. Includes primary, secondary, and accent colors with full specifications (hex, RGB, CMYK, Pantone) and strategic rationale for each choice.
Typography System
Refined font hierarchy that reflects your brand positioning and ensures readability across all touchpoints. Includes licensed font files, pairing rules, and usage guidelines for headers, body text, and supporting elements.
Pattern & Texture Elements (If applicable)
Supporting visual elements in vector format that add depth and recognition to your brand system. Designed to work across digital and print applications while maintaining consistency.
Art Direction Framework
Visual language guidelines defining your photography style, graphic treatments, and overall aesthetic approach. Includes reference examples showing how to maintain brand consistency across all applications.
Comprehensive Brand Guidelines
Professional brand guidelines document (25-30 pages PDF) covering logo usage rules, color applications, typography hierarchy, art direction examples, and clearspace requirements. Your complete playbook for consistent implementation.
Business Collateral Suite
Print-ready designs for business cards, letterhead template, and email signature - all aligned to your new identity system and ready for production.
Social Media Profile Assets
Optimized profile images and cover graphics for 3 platforms (LinkedIn, Instagram, Twitter/X) ensuring your brand shows up consistently across digital touchpoints.
Complete File Package
All source files organized in Google Drive folder including vectors (AI, EPS), web-optimized exports (PNG, SVG), implementation guide for your team, and 30 days of email support during rollout.
Example projects
Duration
4 weeks
Skills and tools
Industries