Ideally: (1) Clear positioning statement or brand strategy document, (2) Defined target audience and brand personality, (3) Visual references or inspiration showing territories you want to explore, (4) Any existing brand assets to consider. If you don't have formal documents, that's fine - we'll capture everything needed in our alignment session.

This service focuses purely on visual execution for businesses that already have clear positioning, personality, and audience definition. Strategic Visual Identity includes discovery, competitive research, positioning development, and brand personality frameworks - plus two complete visual directions. This service assumes you've already done that work (internally or with a strategist) and need expert design execution.

During our alignment session, if it becomes clear that positioning needs refinement, I'll recommend transitioning to the Strategic Visual Identity service instead. This includes the research and strategic foundation to ensure your visual identity truly differentiates. I'll credit your deposit toward the upgraded service.

This service focuses on visual identity only. If you need website design, explore the Complete Rebranding or Strategic Brand Launch services, which include web design and development. I can also add website design as a separate engagement after identity work is complete.

This service is designed for creating new visual identity systems from scratch. If you need evolution of an existing brand, the Brand Refresh service is a better fit. However, if you have established positioning but need a completely new visual direction, this service works perfectly.