Brand RefreshValentino Mateski
Your brand has momentum - it just needs refinement.
This refresh modernizes your visual identity for businesses whose brand no longer reflects where they're headed or who they serve.
Through strategic assessment and focused refinement, I evolve your logo, colors, typography, and art direction to resonate with your target audience and differentiate within your competitive landscape.
What's included
Refined Logo System
Evolved primary mark and variations that modernize your brand while preserving recognition. Delivered in AI, EPS, SVG, and PNG formats with usage guidelines and clearspace requirements.
Updated Color Palette
Strategic color system aligned to your audience and market positioning. Includes hex, RGB, CMYK, and Pantone specifications with rationale for each color choice.
Typography System
Refined font hierarchy that signals professionalism and fits your brand personality. Includes font files, pairing rules, and licensing documentation.
Art Direction Guidelines
Visual language defining your photography style, graphic treatments, and overall aesthetic. Includes reference examples showing how to maintain consistency across applications.
Brand Guidelines Document
Comprehensive refresh guidelines (20-30 pages PDF) covering all updated elements, usage rules, and application examples.
Updated Business Collateral
Refreshed business cards, letterhead template, and email signature designs delivered as print-ready files.
Social Media Profile Refresh
Updated profile images and cover graphics optimized for 3 platforms reflecting your evolved brand.
Complete File Package
All files organized in Google Drive folder with implementation guide and 30 days of email support during rollout.
FAQs
A refresh preserves what's working while modernizing what isn't. We're not erasing your existing brand equity - we're evolving it strategically.
This approach maintains customer recognition while bringing fresh relevance and distinction. It's ideal when you've outgrown your current identity but don't want to confuse existing customers with complete reinvention.
During our discovery session, together we assess what's working (customer recognition, equity you've built, elements that still feel relevant) versus what's holding you back (dated aesthetics, unclear messaging, lack of distinction).
We look at your competitive landscape to identify what signals credibility in your market. The goal is strategic evolution - changing what needs to change while preserving what gives you recognition.
It depends on your equity and goals. If your logo has strong recognition and equity, we'll refine and modernize it while maintaining its core essence. If your logo is part of what's not working, we can evolve it more significantly or create something new that still feels connected to your brand history. We'll discuss the right approach during discovery.
This service focuses on visual identity refresh only. Website design isn't included but can be added as a separate engagement after identity work is complete.
If you need both brand refresh and website redesign, our Complete Rebranding service includes both elements integrated together.
If it becomes clear that your challenges require deeper strategic work - new positioning, messaging framework, or complete reinvention - I'll recommend transitioning to the Strategic Visual Identity or Complete Rebranding service.
I'll credit your deposit toward the upgraded engagement and we'll adjust scope accordingly.
That depends on the extent of evolution needed. We'll discuss this during discovery. Often, a strategic refresh allows you to phase in new materials gradually rather than replacing everything immediately. I'll provide guidance on which materials need immediate updates versus which can be replaced over time as you use existing inventory.
Example work
Valentino's other services
Starting at$6,000
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Graphic Designer
Visual Designer
Service provided by
Valentino Mateski proSkopje, North Macedonia
- 20
- Followers
Brand RefreshValentino Mateski
Starting at$6,000
Duration3 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Graphic Designer
Visual Designer
Your brand has momentum - it just needs refinement.
This refresh modernizes your visual identity for businesses whose brand no longer reflects where they're headed or who they serve.
Through strategic assessment and focused refinement, I evolve your logo, colors, typography, and art direction to resonate with your target audience and differentiate within your competitive landscape.
What's included
Refined Logo System
Evolved primary mark and variations that modernize your brand while preserving recognition. Delivered in AI, EPS, SVG, and PNG formats with usage guidelines and clearspace requirements.
Updated Color Palette
Strategic color system aligned to your audience and market positioning. Includes hex, RGB, CMYK, and Pantone specifications with rationale for each color choice.
Typography System
Refined font hierarchy that signals professionalism and fits your brand personality. Includes font files, pairing rules, and licensing documentation.
Art Direction Guidelines
Visual language defining your photography style, graphic treatments, and overall aesthetic. Includes reference examples showing how to maintain consistency across applications.
Brand Guidelines Document
Comprehensive refresh guidelines (20-30 pages PDF) covering all updated elements, usage rules, and application examples.
Updated Business Collateral
Refreshed business cards, letterhead template, and email signature designs delivered as print-ready files.
Social Media Profile Refresh
Updated profile images and cover graphics optimized for 3 platforms reflecting your evolved brand.
Complete File Package
All files organized in Google Drive folder with implementation guide and 30 days of email support during rollout.
FAQs
A refresh preserves what's working while modernizing what isn't. We're not erasing your existing brand equity - we're evolving it strategically.
This approach maintains customer recognition while bringing fresh relevance and distinction. It's ideal when you've outgrown your current identity but don't want to confuse existing customers with complete reinvention.
During our discovery session, together we assess what's working (customer recognition, equity you've built, elements that still feel relevant) versus what's holding you back (dated aesthetics, unclear messaging, lack of distinction).
We look at your competitive landscape to identify what signals credibility in your market. The goal is strategic evolution - changing what needs to change while preserving what gives you recognition.
It depends on your equity and goals. If your logo has strong recognition and equity, we'll refine and modernize it while maintaining its core essence. If your logo is part of what's not working, we can evolve it more significantly or create something new that still feels connected to your brand history. We'll discuss the right approach during discovery.
This service focuses on visual identity refresh only. Website design isn't included but can be added as a separate engagement after identity work is complete.
If you need both brand refresh and website redesign, our Complete Rebranding service includes both elements integrated together.
If it becomes clear that your challenges require deeper strategic work - new positioning, messaging framework, or complete reinvention - I'll recommend transitioning to the Strategic Visual Identity or Complete Rebranding service.
I'll credit your deposit toward the upgraded engagement and we'll adjust scope accordingly.
That depends on the extent of evolution needed. We'll discuss this during discovery. Often, a strategic refresh allows you to phase in new materials gradually rather than replacing everything immediately. I'll provide guidance on which materials need immediate updates versus which can be replaced over time as you use existing inventory.
Example work
Valentino's other services
$6,000