Foundational Brand Strategy and Strategic Visual Identity
Starting at
$
10,500
About this service
Summary
FAQs
Why do you create two visual identity directions instead of one?
Two directions let me explore different strategic approaches to your positioning. One direction might emphasize innovation and boldness, while another emphasizes trust and reliability (for example). You're not choosing between "good" and "better" - you're evaluating which strategic approach resonates most powerfully with your vision and market opportunity. This process ensures that together we land on the strongest solution, not just the first idea.
How is this different from the Complete Visual Identity System service?
Complete Visual Identity System is execution-focused for businesses with clear positioning who need expert design without extensive discovery. Strategic Visual Identity includes comprehensive discovery sessions, competitive research, audience insights, positioning development, and brand personality frameworks - plus two complete visual directions to explore. This service is for businesses that need strategic clarity before visual execution.
What happens if we're not sure about our positioning during discovery?
That's exactly what this service solves. Through our discovery session and research process, we'll uncover insights about your market, audience, and competitive landscape that bring clarity to your positioning. Many clients come thinking they know their positioning, then realize through research that there's a stronger, more differentiated angle. That's the value of the strategic foundation - it ensures your visual identity is built on solid positioning, not assumptions.
Can we see sketches or concepts before you develop the two full directions?
The two full directions are our exploration phase. Rather than showing rough sketches that are hard to evaluate, we develop each direction to a level where you can see how the strategy comes to life across multiple applications. This lets you make strategic decisions based on how the brand actually works, not abstract concepts. I then refine your chosen direction through additional rounds.
What if neither of the two directions feels right?
This rarely happens because both directions are rooted in the strategic foundation we developed together. However, if neither direction hits the mark, we'll discuss why and identify what's missing. Often it's about refining one direction rather than starting over. The 2 rounds of refinement included in the service give us flexibility to explore and adjust until we land on something you're confident in.
Can you include website design in this service?
Website design isn't included in this service, but it can be added as a separate engagement after identity work is complete. If you know you need both identity and website from the start, our Complete Rebranding service integrates both elements strategically. That service includes everything in Strategic Visual Identity plus complete website design and development.
What's included
Strategic Visual Identity - Built for Recognition and Loyalty
Complete identity system rooted in positioning strategy. For businesses ready to show up with clarity, distinction, and intention - backed by research that creates competitive advantage.
Brand Positioning & Personality Framework
Strategic foundation document (12-15 pages) including your defined market position, brand personality characteristics, competitive landscape analysis, and target audience behavioral insights.
Two Complete Visual Identity Directions
Two distinct identity systems exploring different strategic approaches. Each includes complete logo system, color palette, typography, art direction, and applications across brand's touchpoints.
Final Logo System
Finalized primary mark, secondary marks, and submarks in all formats (AI, EPS, SVG, PNG) with multiple color variations and comprehensive usage guidelines.
Complete Color Palette
Strategic color system with primary, secondary, and accent colors. Includes psychological rationale and full specifications (hex, RGB, CMYK, Pantone).
Typography System
Complete font hierarchy reflecting your brand personality with licensed font files, pairing rules, and usage guidelines for all applications.
Art Direction & Visual Language
Photography guidelines, graphic treatment standards, and overall aesthetic framework with reference examples for consistent implementation.
Pattern & Supporting Elements
Custom visual elements designed to add depth and recognition across your brand system in vector format.
Comprehensive Brand Guidelines
Professional guidelines document (35-45 pages PDF) covering all elements, usage rules, application examples, and implementation standards.
Business Collateral Suite
Business cards, letterhead, and email signature designs delivered as print-ready files aligned to your new identity.
Social Media Asset Package
Profile images, cover graphics, and post templates for 3 platforms optimized for consistent brand presence.
Complete File Package
All source files organized in Google Drive with implementation guide, usage instructions, and 30 days of email support during rollout.
Example projects
Duration
5 weeks
