Attention-Grabbing Logo Design

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About this service

Summary

By putting myself in the shoes of your target audience, I'll craft you a brand an eye-catching logo that enhances the way your business shines.

Process

Initial consultation
Inspiration-gathering (mood-board created with client's sourced images)
Research into client's market, audience and competitors
Concept creation
Concept showcase (presented live to the client)
Revisions
Final logo showcase (presented live to the client)
Final documents and offboarding

What's included

  • Initial Consultation

    Firstly, you and I will jump on a call where you'll tell me all about your business. How did it start? Did it come to you in a dream? Where do you see it going? Nationwide? International? We'll then discuss what sort of feel you're going for, your target audience, and any logos you've seen recently that have stood out to you. After this, I'll go off and do some more research into your industry, target audience and competitors. Meanwhile, I'll ask you to pick out a bunch of logos that catch your eye so I can understand what kind of direction you're thinking.

  • Concept Showcase

    I'll create two logo concepts and share them with you. I'll talk you through my thinking behind each of them and why they'd be effective. Once you've chosen one of these that resonates with you, I'll go ahead and finalise all the necessary guidelines, documents and mockups and present them to you in a final call.

  • Revisions

    If you feel like the concept I've shown you is not quite there yet, no worries at all! We can chat about what we can change and I'll get to work on a revision for you. I'll provide you with a maximum of two revision rounds (on top of the initial concept showcase).

  • Final Documents

    Once you're happy with the logo, I'll create the final documents, which include: - Final logo files in AI, EPS, and SVG formats for scalability (and PNG and JPEG formats for web and print use) - Guidelines for the best ways to use your logo - A set of mockups for you to visualise how your logo will look on different mediums - Transfer of ownership and usage rights documents And just like that - you've got a shiny, new logo! How exciting!


Skills and tools

Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Sketch

Industries

Graphic Design

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