Firstly, you and I will jump on a call where you'll tell me all about your business. How did it start? Did it come to you in a dream? Where do you see it going? Nationwide? International? We'll then discuss what sort of feel you're going for, your target audience, and any logos you've seen recently that have stood out to you. After this, I'll go off and do some more research into your industry, target audience and competitors. Meanwhile, I'll ask you to pick out a bunch of logos that catch your eye so I can understand what kind of direction you're thinking.

I'll create two logo concepts and share them with you. I'll talk you through my thinking behind each of them and why they'd be effective. Once you've chosen one of these that resonates with you, I'll go ahead and finalise all the necessary guidelines, documents and mockups and present them to you in a final call.

If you feel like the concept I've shown you is not quite there yet, no worries at all! We can chat about what we can change and I'll get to work on a revision for you. I'll provide you with a maximum of two revision rounds (on top of the initial concept showcase).

Once you're happy with the logo, I'll create the final documents, which include: - Final logo files in AI, EPS, and SVG formats for scalability (and PNG and JPEG formats for web and print use) - Guidelines for the best ways to use your logo - A set of mockups for you to visualise how your logo will look on different mediums - Transfer of ownership and usage rights documents And just like that - you've got a shiny, new logo! How exciting!