What's included

• Brand Discovery and Strategy Call

  First off, you and I will hop on a call and you'll tell me all about the vision. Everything you see in your mind, about your brand. Where do you see your brand? Nationwide? International? How did it start? What makes you passionate about it? We'll talk about your market/industry, your target audience, and your competitors. We'll also work together on your brand's mission, values and positioning.

• Concept Creation and Showcase

  After our initial call, I'll go off and conduct further research into the subjects we talked about (your industry, audience, competitors). Once I've gathered enough information, I'll ask you to pick a bunch of images from brands you like - this could include existing logos, general lifestyle images, colours you feel drawn to, etc. I'll then get to work on two concepts, which I'll present to you, live. I'll explain my thinking behind each of them and why they'd be effective. We'll have a chat about what you like about them, what you don't, and which one you feel resonates with you the most.

• Iteration and Direction

  Once we've settled on a concept/direction, with your feedback in mind, I'll work on it, flesh it out, and come back to you to discuss your thoughts and any changes that were made. If there any further changes you'd like, I'll include a total of two revisions.

• Final Brand Identity Showcase

  We'll jump on another call and I'll walk you through your shiny, new brand identity! I'll explain all the thinking and elements behind it and answer any questions you may have.

• Final Documents and Handoff

  Once you've decided you're happy with everything, I'll provide you with a set of the final documents, including: - Brand guidelines for how best to use your new brand identity - Logo files (AI, EPS, SVG for scalability, and PNG and JPEG for web and print use) - Mockups so you can visualise the identity in action - Legal documents outlining a transfer of ownership and usage rights