Bespoke Brand Identity Design

Sameer Alyab

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About this service

Summary

As a brand identity designer, I offer comprehensive solutions to elevate your brand's visual presence and effectively communicate its essence to your audience.

With a keen eye for detail and a passion for creative storytelling, I specialise in crafting unique and memorable brand identities that reflect your values and resonate with your target market.

What sets me apart is my commitment to understanding your brand's personality deeply and translating it into visually compelling designs that leave a lasting impression.

Process

We jump on a call and you tell me all about your business, industry, competitors, and goals.

I ask you to choose a set of images (existing logos, lifestyle images, colours) that stand out to you

I conduct further research and use these images, and some I've sourced myself, to begin creating concepts.

I create two concepts and present them to you, live, explaining the thinking and effectiveness behind each of them, and ask you for your feedback and thoughts.

Once you've decided on one of these directions, I flesh out/expand on the concept you've chosen, make any changes that are needed, and present the final concept to you.

If needed, I can provide you with two rounds of revisions.

After you've given me the go-ahead, I create and send you a full brand guidelines document, final files, and legal documents.

I provide you with your new brand identity and you wow your audience!

What's included

Brand Discovery and Strategy Call
First off, you and I will hop on a call and you'll tell me all about the vision. Everything you see in your mind, about your brand. Where do you see your brand? Nationwide? International? How did it start? What makes you passionate about it? We'll talk about your market/industry, your target audience, and your competitors. We'll also work together on your brand's mission, values and positioning.
Concept Creation and Showcase
After our initial call, I'll go off and conduct further research into the subjects we talked about (your industry, audience, competitors). Once I've gathered enough information, I'll ask you to pick a bunch of images from brands you like - this could include existing logos, general lifestyle images, colours you feel drawn to, etc. I'll then get to work on two concepts, which I'll present to you, live. I'll explain my thinking behind each of them and why they'd be effective. We'll have a chat about what you like about them, what you don't, and which one you feel resonates with you the most.
Iteration and Direction
Once we've settled on a concept/direction, with your feedback in mind, I'll work on it, flesh it out, and come back to you to discuss your thoughts and any changes that were made. If there any further changes you'd like, I'll include a total of two revisions.
Final Brand Identity Showcase
We'll jump on another call and I'll walk you through your shiny, new brand identity! I'll explain all the thinking and elements behind it and answer any questions you may have.
Final Documents and Handoff
Once you've decided you're happy with everything, I'll provide you with a set of the final documents, including: - Brand guidelines for how best to use your new brand identity - Logo files (AI, EPS, SVG for scalability, and PNG and JPEG for web and print use) - Mockups so you can visualise the identity in action - Legal documents outlining a transfer of ownership and usage rights

Example projects