Community Management by Vanjela Bellovoda

Community Management

Vanjela Bellovoda

Contact for pricing

About this service

Summary

The scope of community management encompasses a range of activities aimed at building and nurturing a vibrant and engaged online community around a brand, product, or organization. Here's an overview of the phases and guidelines that clients should be aware of before working with a community manager:

Scope of Community Management:

Community Building:

Engagement and Interaction:

Moderation:

Feedback Loop:

Things to consider before requiring this service:

Clear Objectives: Clients should communicate their community goals, whether it's brand advocacy, customer support, feedback collection, or knowledge sharing. Clear objectives guide the community manager's strategies.

Community Guidelines: Establishing community guidelines that outline expected behavior, language, and interaction norms is crucial. Clients should collaborate with the community manager to create and enforce these guidelines.

Audience Understanding: Clients should provide insights about the target audience's demographics, interests, pain points, and motivations. This understanding helps tailor content and engagement strategies.

Content Collaboration: Clients and community managers should collaborate on content creation, ensuring it aligns with the community's interests and objectives. Sharing updates, news, and exclusive content fosters engagement.

Response Time: Clients should define expected response times for member inquiries, feedback, or comments. Quick and helpful responses enhance community satisfaction.

Transparency and Authenticity: Clients should encourage transparency and authenticity in interactions. Communities thrive when members feel they are engaging with real individuals who genuinely care.

Crisis Plan: Clients and community managers should have a plan in place for handling potential crises or conflicts within the community. Quick and appropriate responses help maintain community harmony.

Metrics and Evaluation: Clients and community managers should define key performance indicators (KPIs) for measuring community success. Regular evaluation ensures alignment with goals.

Scalability: If the community grows, clients should be prepared to scale community management efforts accordingly to ensure consistent engagement and quality interactions.

Continuous Improvement: Clients and community managers should engage in regular discussions to brainstorm new ideas, assess strategies, and adapt based on community feedback.

What's included

Audience Engagement
→ Daily monitoring of comments, mentions, tags, and messages → Timely and brand-appropriate replies to questions, feedback, and discussions → Proactive engagement with followers and relevant accounts (liking, commenting, sharing)
Reputation Management
→ Tracking brand sentiment across platforms → Responding professionally to complaints or negative feedback → Escalating issues to the client when needed, with suggested response strategies
Conversation Initiation
→ Starting discussions through questions, polls, and community-driven content → Encouraging user-generated content (UGC) and participation in brand campaigns
Community Growth & Retention
→ Identifying and connecting with potential brand advocates and influencers → Building relationships with top-engaged followers → Running loyalty or engagement initiatives to keep audiences active
Monitoring & Insights
→ Tracking engagement trends and identifying conversation opportunities → Gathering qualitative feedback from community interactions → Monthly reports on community health and engagement metrics

Example projects

JPEGvault | Social Media Management

Recommendations

(5.0)

Nicola Onassis • Rebus Chain

Client • Aug 24, 2023

Recommended

I am pleased to wholeheartedly recommend Vanjela for her remarkable work on the Rebus Chain account. I have had the privilege of witnessing firsthand the impact of her social media expertise on our project's online presence growth. Vanjela's strategic insights, creativity, and dedication have significantly elevated our presence across social platforms, effectively engaging our audience and contributing to our project's success.

Skills and tools

Community Manager

Social Media Manager

Facebook

Instagram

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