Social Media Strategy by Vanjela Bellovoda

Social Media Strategy

Vanjela Bellovoda

Contact for pricing

About this service

Summary

To have a better idea, a social media strategy is a comprehensive plan outlining how a business or individual intends to utilize social media platforms to achieve specific goals. It involves defining the target audience, selecting appropriate platforms, creating engaging content, and measuring the effectiveness of the strategy. At the end of my work, you receive a document (link of PDF or both, depending on preference) comprising of the following:

🎯 Social Media Goals

👥 Target Audience

💬 Brand Voice & Messaging on the Socials

💢 Competition Analysis

⚃ SWOT Analysis

🏛️ Key Messaging Pillars

📅 Content Calendar

🫂 Engagement and Interaction

📊 Measurement and Reporting Things to expect and keep in mind before requesting this service:

Trust the Process: Trust my expertise in crafting and executing the social media strategy. Micromanaging each detail can hinder creativity and effectiveness.

Provide Brand Insights: Share your brand's values, goals, and unique selling points to help me tailor the strategy to your identity and target audience.

Feedback Collaboration: While I discourage micromanagement, your input is valued. Constructive feedback is welcome and helps refine the strategy.

Consistent Collaboration: Establish yourself as the designated point of contact for efficient communication. Timely approvals and feedback enable me to maintain momentum.

Content Approval: Understand that content creation involves a balance between creativity and adherence to your brand guidelines. Approvals should be prompt to meet posting schedules.

Room for Adaptation: Acknowledge that social media landscapes are dynamic. Be open to strategic shifts when necessary to optimize outcomes.

Long-Term Vision: Keep in mind that social media success often grows over time. Consistency and patience are key factors in achieving sustained results.

Metric-Focused Discussions: When discussing strategy progress, focus on performance metrics. This data-driven approach guides us toward actionable improvements.

Privacy and Security: Safeguard sensitive information while collaborating. Use secure communication channels for sharing credentials or confidential data.

Respect for Expertise: Embrace our partnership as an opportunity to leverage my social media expertise. Trust that I'm committed to achieving your goals.

What's included

Brand & Audience Discovery
→ In-depth brand audit (existing platforms, tone of voice, messaging consistency) → Competitor and industry analysis → Target audience profiling with demographics, psychographics, and content preferences → Identification of niche positioning and unique selling points
Platform & Channel Selection
→ Recommendations on which platforms to focus on, based on audience behaviour and business goals → Tailored posting frequency and content mix for each platform
Content Pillars & Messaging Framework
→ Definition of main content themes to ensure consistent messaging → Key brand messages and tone of voice guidelines → Storytelling approach that ties brand values to audience needs
Campaign & Content Planning
→ 30–90 day content calendar with post types, topics, and publishing schedule → Integration of seasonal campaigns, launches, or events → Recommendations for creative formats (static, carousel, video, reels, stories, polls, etc.)
Engagement & Growth Strategy
→ Community engagement guidelines and proactive interaction plan → Hashtag and keyword strategy for discoverability → Influencer/partnership recommendations if relevant
Performance Measurement & Optimisation Plan
→ KPIs and benchmarks for engagement, reach, click-through, and conversions → Suggestions for analytics tracking setup → Review and optimisation cycle plan (monthly or quarterly)
Implementation Guide
→ Step-by-step guidance for you or your team to execute the strategy → Best practices for scheduling, posting, and responding → Recommendations for tools and resources to support the workflow

Example projects

Rebus Chain | Social Media Management

Social Media Strategy for a Tech Startup

Consultation for Inspired Comforts

Recommendations

(5.0)

Nicola Onassis • Rebus Chain

Client • Aug 24, 2023

Recommended

I am pleased to wholeheartedly recommend Vanjela for her remarkable work on the Rebus Chain account. I have had the privilege of witnessing firsthand the impact of her social media expertise on our project's online presence growth. Vanjela's strategic insights, creativity, and dedication have significantly elevated our presence across social platforms, effectively engaging our audience and contributing to our project's success.

Skills and tools

Social Media Manager

Social Media Strategist